SEO vs PPC: What are the Differences?

There has been a lot of debate for quite a long time between SEO vs PPC, which one is the best option for your business.

So if you are still finding it difficult to decide which one is best for your business, then this article is your best bet.

But before we dive right into the whole concept of SEO and PPC, you should know that there is no definite answer to the question of which is the better option for your business.

And we have so many reasons for this. Some of them are your business objectives, the kind of business you run, prospective customers, and the market. Many of these reasons are great determinants of the choices you are going to make.

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What is PPC?

The acronym PPC stands for pay-per-click. This means buying traffic to your site rather than growing them organically. It is also a kind of advertising pattern where there is a cost for each click on the ad. 

A good example is the regular ads you see anytime you are watching a video on Facebook and an ad pops up for a few seconds. then the video you are watching continues.

The purpose of these ads is to create awareness for your business and buy visits to your website.

Now, each time any of these ads is clicked, the advertiser gets to pay a certain amount.

PPC marketing strategy

This is a marketing model that involves advertisers intelligently targeting web users with keywords that they search for on the web in form of ads prompting them to visit the advertiser’s website.

Here are some reliable PPC marketing tips for you.

  • Create a PPC budget
  • Launch PPC campaign
  • Design model-friendly landing page
  • Write compelling ad copy

 What is SEO?

It stands for search engine optimization. This is the process of optimizing the quality and quantity of organic traffic on your website. In other words, optimizing your web pages or website to get ranked in search engines like google for visibility is known as SEO.

This process is actually free and you don’t get to pay for it like the PPC. Search engines get to crawl and scan through different websites and deliver the most relevant results for certain searched keywords.

So unlike PPC where web users get to see your business through advertising models, SEO works by creating effective and engaging SEO-focused content.

SEO marketing strategy

This is a step-by-step approach focused on improving your website search engine ranking in order to get more visibility and drive traffic to your business.

Here are a few SEO strategies suitable for traffic building.

  • Improve user experience
  • Competitive analysis
  • Research your keywords
  • Link building
  • Content strategy

Now that you know how both work and the strategies to use to generate traffic on your web, let’s discuss when you should use the PPC or when you should use the SEO for your website.

Optimizing your website and using paid ads both have a significant impact on driving traffic to your website.

Goals                                                                                       What you need

Improve on organic traffic SEO
Build high targeted traffic PPC
For immediate result PPC
Stable search traffic SEO
Cost-effective SEO
Promoting a time-sensitive  product PPC

 

The verdict on SEO vs PPC

So, between SEO and PPC, which is better? Well, before you can answer this you have to put into consideration your business situation.

They have both their benefits and disadvantages but work best when you put the two into use for your online business.

Whether you choose to use SEO or PPC ultimately depends on your business goals, as both marketing tools are useful for the growth of your online business.  

For high converting SEO and PPC services, click here to contact our team of webmasters today.

 

 

How to Maximize Digital Marketing for your Business

Gone are the days when starting a business came with the challenges of how to reach your target audience, how to create more visibility for your business, and how to engage the traditional media like print media, billboards, and many more.

With the advancement of digital marketing, reaching out to larger audiences, and getting your business in front of them has never been easier.

Unlike before that, you have to think of the marketing and advertising cost of going to the radio, television, or newspaper media. Digital marketing has helped a lot of businesses not just in visibility, but being able to start up and reach out to thousands of people from the comfort of their homes.

And with the continuous increment in internet usage with each passing day, the internet has provided a unique opportunity for businesses to maximize their potential with the help of internet power by delving into the online advertising space.

Many still believe that the digital market is just about posting on social media, but it’s more than that.

Digital marketing has so many aspects such as…

  • Email marketing
  • Search engine optimization (SEO)
  • Social media
  • Content marketing
  • Copywriting
  • Video marketing
  • Website

And many more

An important aspect of digital marketing is email marketing, but oftentimes many businesses tend to ignore it.

According to Gabriel Showole, CEO of Kayshow Concept, when digital marketing is properly implemented, there’s no limit to what businesses can achieve.

Gabriel is a highly experienced digital skills coach. He trains entrepreneurs and career professionals on how to maximize digital marketing for their businesses.

Our marketing team struck up a conversation with him on our podcast. This is what he had to say about digital marketing and business growth today.

The Importance of Email Marketing

Email marketing is one of the cost-efficient digital marketing strategies out there but people tend to ignore it probably because it’s been around for years so people underestimate its value.

Considering the fact that an email account is required to open any social media account, which means there is no one with a social media account that does not have an email. 

Going by this simple calculation, there is no limit to the number of people that you can reach via their emails for the purpose of marketing.

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What a website can do for your business

There are so many reasons why your business needs a website. From being able to automate your business to reduce the cost of renting space. You can put all your information on the website and just direct people to go and check you out from your comfort zone.

Having a website can take the stress off you as a business owner, reduces staff costs and resources, at the same time it shows how professional your business is.

Now the challenging aspect of the website especially in a country like Nigeria is that most people don’t trust the website.

How do you close the gap of distrust on the website?

It is not wrong when people are being skeptical about your website or scared of being scammed. But one of the many ways you can help your audience see that your website is genuine is through reviews.

Statistics have shown that most buying decisions on the website are made after the customers have gone through the review page.

What is the importance of testimonials and referrals from your customers?

To build trust, testimonials are very important for your business. For instance, you can get a 3rd party app like google review for your website. 

When people are able to give a review about your product and services, it won’t only help build trust between you and your customers but also boost your ranking on the SEO.

How can you make your business stand out on Google search?

Placing your website where it’s visible

Connecting your website to the Google search console, google analytic is very important because this is where you get to see if your website is getting ranked and what you need to do to improve it.

Maximize the use of your social media account

Being consistent with content on your social media accounts is very important. Creating content, writing, and posting on blogs can help to boost your visibility on the Google search engine.

Digital marketing is one of the proven ways to reach your target audience and achieve your business goals.

 

With varieties of strategies that you can implement for your business, you can increase your business sales, visibility, loyalty, awareness, etc. through digital marketing.

Choose the strategy that best suits your business as the success of your marketing strategies depends on how best they suit your business and how you execute them.

Do you wish to take advantage of digital marketing and websites for your business? Simply click here to book a free consultation with our marketing strategy team today.

 

5 Important Features of an Online Store

Now, you have finally decided to take your business further by building an online store. That’s a very wise choice.

Don’t be surprised that you will be faced with challenges of how do you even start, what are the tools you need to get started, who are your target audience, how do you improve your online store, or even making it visible. 

Of course, there are one thousand and one questions going through your mind at the same time. You might even be scared if it’s going to turn out fine.

The truth is, many businesses that are making headways with their online store at first had this series of doubts too. And that is the reason why this article is especially for you.

We are going to assume that you know nothing about an online store in order to start from scratch and then build it all the way up.

So what is an online store, it is simply a website for a business that serves the purpose of buying and selling. It can also be called an e-commerce store through which customers can place an order and a purchase is made over the internet.

An amazing stats by the United Nations Trade and Development reports that e-commerce is worth more than $22 trillion.

This stat proves that you can never be wrong by deciding to join the bandwagon and showcasing your business to the world.

So if you are wondering where you should begin and how to get the ball rolling, let’s dive right into it.

The platform of your choice

 With the availability of different e-commerce platforms out there, picking the right one for your business can be difficult most times.  

Before picking a platform, you must consider its functions and services, prices, and terms of services.  Pick the best platform to suit your needs, I suggest you get your own platform.

When you are done with that, you must consider the future aspect of your business. Can the platform allow room for growth and expansion? All these you must carefully note out before picking any platform for your business.

Choosing your payment gateway

The payment gateway is going to allow you to process transactions from credit cards and allow you to access your money.

You must make choices available for your customers to make.

Making a list of many options for your customers as a means of payment is a very smart decision. While it brings convenience for your customer, it brings flexibility to your website.

A customer that knows that your payment gateway accepts different kinds of cards won’t hesitate to do business on your website.

Customers should be able to make options for payment such as

  • Cash on delivery
  • QR Code
  • Credit or Debit card
  • Short-term credit option.

And many more.

Efficient delivery process

Many online store platforms offer ways to deliver virtual or downloadable products or services. But if you are doing physical products, you will need to come with another solution.

It is important to get a reliable delivery and shipping partner. Try to do market research and find yourself the best shipping platform for your business.

No customers want to hear that their product is being delayed due to your company’s inadequacy to follow up on your shipping partner.

Your shipping partner must live up to your customer’s expectations or it can affect your company’s reputation.

Crafting your sales funnel

The idea of a sales funnel is to guide your leads through your website, so they become paying customers.

This is a very important aspect of your online store because if your customers are not making buying decisions on your online store, then you are not doing business.

You must give out clear and easy instructions as to how customers can make a purchase on your online store, and make sure you include images of your product with well-detailed information about the product as well.

Encourage online reviews

 Reviews are very important when it comes to online shopping and in fact, many customers report that reading reviews are an important part of their decision process when choosing what to purchase.

Aside from helping customers in decision making, reviews can also help earn customer’s trust.

There are many other critical things to consider when building an online store, but of course, this article can’t contain them all.

Setting up an online store that is cost-effective and functional will not only help your business visibility but also increase your sales. 

Do you wish to set up an online store for your business to boost your sales? Then click here to schedule a free consultation with our business and website strategy team to get started.

 

   

 

Actionable Strategies for Ecommerce Marketing

 

In order to succeed with an e-commerce business, a client-centered e-commerce marketing plan is a necessity.

But before we dive into strategies required for e-commerce marketing, let’s make sure that we are on the same page.

 What is ecommerce marketing?

E-commerce marketing is the act or practice of driving or creating awareness or driving traffic on your website and converting them into buying customers.

 It can also be defined as the action taken which involves advertisement, email campaign, etc. to generate sales on your product and services electronically.

Now the good news is that there are one thousand and one ways to go about your e-commerce marketing, but the challenge is doing it the right way and going the right way about it.

From SEO to Email marketing to Facebook and Google ads, there are so many more.

You can choose from paid strategies to non-paid strategies and see the one that works best for your business conversion. 

Now, another aspect of e-commerce marketing you need to understand is that we have different types.

Let’s check out the most common of them…

Social media marketing

It is the use of social media to create and share content for the purpose of marketing and branding. It is the use of social networks to create awareness for your product and services for the purpose of selling.

Search engine marketing

Search Engine Marketing is the promotion of your website on google for the purpose of visibility. It is the way of marketing your business through paid advertisement.

Email Marketing

Email marketing is the promotion of your business via email messaging.  On a larger scale, it includes email automation and sequences to move leads from one level of the sales funnel to the next.

Content marketing

Content marketing is the practice of sharing online materials such as videos, blogs, eBooks, etc. for the purpose of promoting sales and creating awareness on the website.

Influencer marketing

Of course, we are familiar with influencers on our Instagram and Twitter accounts. Influencer marketing is simply using influencers to reach out to a large number of people especially their followers to create awareness for your product.

In this article, we have broken down the cores of marketing for online retail, so you can learn how best to build your brand, drive sales and grow your business. Follow these 4 strategies for successful e-commerce digital marketing.

Ecommerce SEO

Ecommerce SEO makes your website more visible on search engine result pages. One of the key tactics for successful Ecommerce SEO is the use of keywords. Carefully research keywords that you know your customers might be searching for and include them in your website content. 

Effective SEO for your online store should optimize all landing and product pages

Email marketing

Email marketing is a key component of a robust customer funnel and essential for successful ecommerce digital marketing. Email marketing is a great way of marketing to your customers directly. Email marketing will help keep your customers abreast of information regarding your product and services.

Compelling Content

Content marketing includes any of the creative assets you develop to drive conversions, including clicks, sign-ups, downloads, and even sales.

Your content marketing should be focused on creating and sharing educative, informative, and entertaining content. If your contents are compelling and consistent, you will retain your audience.

Retention marketing

Is the act of keeping and engaging existing customers. The purpose of every good business is to keep existing customers while searching for new ones. Focusing on bringing back old customers who you’ve done business with a long time ago and adding extra value to your services with them.

Lastly, explore intelligent ad campaigns. Digital ad campaigns can be a powerful boost to an ecommerce marketing strategy.

Plus, advertising is extremely versatile in the sense that it can be used on almost every channel.

Do you need help monetizing your ecommerce website? Or you want to build one for yourself, schedule a meeting with our business and website development team to get started.

 

Web Designer vs Web Developer: Who Should You Hire?

Oftentimes we tend to confuse the role of a web designer with a web developer. I have seen a company that employed a web developer for their website and they were expecting the developer to perform the role of a web designer.

Before you can start talking about web designer vs web developer and who you should hire for your company, it’s important to clear up the mist of confusion surrounding the job itself.

What is web design?

Web designing deals with the design and display of your website on the internet. The focus of web design is on user experience. It deals with the layout, appearance, and content of the website.

What is web development?

Just as the name suggests, it’s simply building and developing a website for the internet.  They involve non-designing aspects of the website. Some aspects of web development include web engineering, web server, web security configuration, and so on.

Now that you have an idea of what web designing and developing means, let’s move to the aspect of the web designer, web developer, what they do, and the tools they work with.

Who is a web designer?

A web designer is someone that focuses on the appearance of your site. Their goal is to make it aesthetically pleasing and user-friendly.

A web designer is focused on the user experience of the website, making sure the appearance of the website is appealing to any visitor. They determine the kind of color, font, images, and design a website would carry. 

They also deal with the content structure and arrangement of the website, how information is arranged on the website to make it user-friendly and less distracting for visitors.

Who is a web developer?

A web developer builds the foundation from the ground up, i.e. they lay the foundation on which your website would be built and then build the website.

A web developer’s work involves a whole lot of technicalities and complex coding techniques.

There are 3 main specializations in web development:

Front end development

This specialization makes an easy interaction with the page possible. They make sure users are not faced with bugging issues on the website. They deal with web technologies such as CSS, DOM, HTML, and JavaScript.

Back end development

They are the ones that are in charge of the servers. They combine both programming and technology to power the website

Full-stack development

A full-stack developer is someone that has a knowledge of both the front and backend developing skill. They can also apply software programs for specific devices. 

Web designer tools

Here are some of the tools a web designer use:

  • Content Management System
  • Graphics editor
  • Screen design tools
  • Project management software
  • User testing tools.

Web developer tools

Here are the most common tools that a web developer use:

  • Code editors
  • Version control systems
  • Web application frameworks
  • Front end application frameworks
  • API tools.

When to Hire Web Designer vs Web Developer

Having both a web developer and a web designer can bring a lot to the table when it comes to building a website. Each position can play an important role in site development and both can make your site stand out in different ways.

When you have both positions working on your website, they give you a competitive advantage of having a quality working website.

 

PROJECT WHAT YOU NEED
Design a new homepage layout

Web designer

Build a new contact form         Web developer
Creating a mobile app         Web developer
Conceptualize new website branding           Web designer
Fix server/ hosting issues           Web developer
Edit photo and videos           Web designer

 

For a fully functioning website support system, you need both a web developer and a designer. At  Ducehost our team has the most creative, talented, and attentive designers and developers. Schedule a meeting here and let’s make your next website project a reality. 

 

HTTP vs. HTTPS: Which is Better for Your Website?

As a business owner who plans to own a website, you should understand the differences between HTTP and HTTPS. You should also know why it’s beneficial for your SEO. In addition, you should be aware of any other challenges that may come with choosing one of these two protocols.

HTTP is short for Hypertext Transfer Protocol while HTTPS stands for Hypertext Transfer Protocol Secure. They are network protocols for data transfer. It’s safe to say that HTTPS is the upgraded version of the old HTTP.

And what does HTTP do?

It’s is a structure or standard for receiving or transferring information and data from web pages.

They are designed to provide information to web users regardless of any medium it takes.  Because they are stateless, they use less data since they can’t retrieve or recover earlier information from previous session(s).

Having understood how they both work, let’s dive into their merit and demerit, their differences, and how they affect your website search ranking.

Search Optimisation and HTTPS

HTTP does not improve search ranking but HTTPS does. Imagine trying to shop online and your personal information is required such as your credit card details, and you find out that channel or website is not secured, nobody will buy from it.

It does not matter if your company operates an offline or online website, most times it requests user data. You get information from them which they expect you to protect, and if your business cannot guarantee that it will cost your business sales.

When you operate a website with HTTP, you just opened your backdoor to hackers that can withdraw information from your site anytime they want.

Think of it like anyone having the passcode to your card, yeah that’s the way it is, of course, you don’t want that. Browsers like Google Chrome or Firefox will notify their users that the channel is not secure or dangerous and this will greatly affect your SEO website ranking.

Website Security

HTTP does not need an SSL Certificate; HTTPS requires an SSL Certificate. Security Sockets Layer (SSL) is an additional security layer that HTTPS uses to transport and transfer information.

 The SSL operates alongside the HTTPS in communicating information security via these three processes:

  • Encryption- It encrypts all information that goes through it for security purposes.
  • Authentication- With this, the web users are authenticated to communicate with the website.
  • Data rectitude- Information that passes through it cannot be altered, changed, or corrupted.

Differences between HTTP and HTTPS

  • HTTPS is used as an SEO benefit to your secured site which can greatly boost your SEO ranking.
  • HTTP is less secure as data can be easily accessed by hackers: HTTPS is designed to prevent hackers from accessing sensitive information. As earlier discussed, operating on  HTTP exposes your website users to the great risk of getting their information hacked.
  •  No encryption in HTTP: data is encrypted in HTTPS before sending. For security purposes, your messages are encrypted in HTTPS in order to block out 3rd parties from viewing them.
  • HTTP sends data over port 80: HTTPS uses port 443. HTTPS transports information over TCP Port 443 alongside the SSL by default while the HTTP exercises port 80, so they use two separate communication systems.

With this wealth of information, you should already see why your website must run on HTTPS protocol only. If you need a fully secured and search-optimized website, contact the Ducehost web development team to get started.

 

How to Create an Effective FAQs Page

One of the most important segments your product and business website must contain is the FAQs Page. In this article, I explain what an FAQs page is, and how it is an essential part of your website.

If your website still lacks the FAQ page, then you should create one as soon as possible. It helps you to reduce the hours you spend answering sales calls, responding to emails, and even helping your customers to make important decisions.

And that is why this guide is worth every minute of time you spend on it. So,  let’s dive into the whole concept of FAQ pages, and how it can translate into more leads and sales for your business.

What is an FAQs page and why is it important?

Unlike the landing page that the goal is directed towards generating more customers, the Frequently Asked Questions Page answers your visitors’ common questions.

You should also understand that the FAQ page isn’t just there to answer questions. If properly utilized, they serve other benefits such as…

  • Relieving stress and burden on the customer support department
  • Explaining what your business stands for thereby earning trust
  • Improving your SEO and website optimization.
  • Most times it forestalls customer negative reviews on your site.

Your FAQs page should serve as the first point of contact that meets your customer questions or even inquiries before reaching out to you directly.

To put in more succinctly, your FAQs page reduces the uneasiness and nervousness that comes with making an online purchase or transacting business, thereby greatly improving customer conversions.

So now that you know what an FAQs page is, let’s see how it works.

How to use your FAQs page effectively

 While it’s important to get a FAQ page, knowing where to place it on your page is equally important.

You must assume that not everybody knows what a FAQs page is and how it works.  So, you should make it easy for them to find it easily.

For instance, when you place your FAQs section under your price table, it’s very effective. This is because it’s where most of your customers can ask any question about your price, product, and any problem they are trying to troubleshoot.

Your contact page, support page, and how to get started page are also good spots you can consider for your FAQ page.

Putting them around those pages can save you a whole lot of time and stress you invested in answering most of your common product questions.

Also, remember that you can have more than one FAQ page on your website and your choice of design for your FAQ page is equally important.

Your FAQ page must be user-friendly.

Things to consider when creating an FAQs page

  • Write precise questions and answers for easy reading
  • Link articles that are related to frequently asked questions
  • Gather common questions that you know your customers have previously asked. The customer care department or support team should help with this.
  • You can also categorize your questions.

In conclusion, hopefully, this has helped you to see some benefits of the FAQs page and how to use them effectively.  Also, help you in generating more sales for your business.

How to Improve the Conversion on Your Landing Page

A landing page is a web page that’s created with one specific goal in mind. For example, if you run ads on social media, whoever clicks that ad is taken to a landing page designed to make them buy that product being advertised.

Sometimes, the goal of a landing page is simply to get contacts of those who visit. Whatever your goals are, you must consider these factors to have a great landing page.

Keep your text short

Have you ever thought about what people have on their minds once they open your page?

Always have it in mind that when anyone visits your page, there are countless other pages that offer the same service you are offering.  Once they can’t immediately see what they are looking they need on your page, they move elsewhere.

Hence, your page cannot afford to mess around, your visitors must immediately see that you can proffer solutions to their needs just at a glance on your page.

Statistics have shown that 80% of people only look at headlines, so if you can’t communicate benefits to them in 6-8 words then you need to revisit your page headline.

Aside from being able to communicate in a precise manner to your visitors, providing sufficient information on your landing page also helps your market effectiveness.

A User-Friendly Interface

What is the purpose of a page if your visitors find it clustered and couldn’t help themselves with basic information? Oftentimes, we flood our pages with information that is not really necessary, and we have important information buried somewhere on the page.

People want to visit a page that easily provides clear, important, and structured information.

According to research by Adobe, 58% of users will skim the article if they are time-constrained. So, it’s important to keep our page as simple as possible.

Also, it has been proven that simple designs are timeless. You won’t have to worry about your design approach for a long time.

Focus on your Call To Action

Let your visitors know exactly what you want them to do when they visit your website.

Once your website users land on your page, there should be an indicator that tells them where to go or what to do next.

With a powerful CTA, you can get this done. It enables you to encourage your visitors to take the desired action without having to contact you first.

Stick to Brand Colors

As much as we put into consideration our on-brand messaging, visual consistency is also what we should never overlook.

Every interaction with your brand goes a step further in creating an impression and increasing trust. Hence, it’s essential that you have that consistency so that each interaction counts.

Your text, imagery, and every other element on your page must present the same offer and look similar virtually. If not your users might get confused when they visit your page.

Keep your visitors engaged on the page

Your focus on your landing page should be getting the core information to your users without them navigating around on your page.

When there are too many navigation keys on your page, this can distract your users and reduce your conversion rate.

Remove all navigation elements that could lead the users away from the page. According to Bryan Coles of RKD, The best way to increase conversions on your landing page is to remove the site menu on your landing page as it will keep your users focus solely on the page.

Do you need a landing page that is custom-made to bring you sales? Here at Ducehost, our team of web developers, marketers, and salesmen, are ready to make that happen. Contact us today and watch your sales multiply.

 

5 Essential Features of a Ducehost Business Website

What makes one website better than another? Why would visitors stay on one website and leave another?

To achieve your business goals with your website, there are some basic components that must be present. Without these, your visitors will have a substandard experience. Most likely, they wouldn’t be encouraged to take action.

In this article, I show you 5 features that your website must have to ensure that it serves its purpose.

The header and menu

The “header”  is the uppermost part of a website. It’s often the first thing that visitors see that usually contains the brand logo.

No matter where your website visitors go from the home page, the header always remains. Most times, clicking your brand logo on the header takes them back to your home page.

The “menu” is the map of the site that helps visitors find what they’re looking for.

A full professional website is expected to have at least 5 pages. These would include the “home page”, product/services page, the about us page, and a couple of others.

The menu helps your visitors easily find their way to a specific part of your website rather than wander aimlessly.

Images

Immediately below the header is some form of an image, series of images, or sometimes a video.

Images and videos tell stories in a way that words can’t. The first image on your website can be informative or grab your visitor’s attention. 

We can also add videos instead of images if it passes the information much better. At times, you may have a lot of things to say to your new website visitor. Using many words here would only put them off and increase your bounce rate.

Here, a well-recorded and edited video will not only capture their attention but keep them glued to their screen till the end.

Website Copy

A copy typically means the words written on your site that explain what your website is about, what you have to offer, and how site visitors can take advantage of your offerings.

On the surface, it’s easy to describe your product or service to a website visitor and hope that they’re convinced to take action.

However, if you want better results, you need website content that is well crafted to create an emotional response from your prospects.

Such engaging and result-driven website content does not come easy. It takes trained professional copywriters. 

At Ducehost,  our highly experienced copywriters use tested and trusted methods to craft convincing content for your websites. We ensure that your website visitors carry out your desired action every single time.

The Footer

A footer is the bottom-most part of any site. It usually contains a sitemap with links to the pages available on your site.

Like the header, a footer maintains its position regardless of the page you open. It also offers a one-click gateway to important parts of the website like the blog, about us, and the contact page.

Web Hosting

Web hosting is simply where your website lives online. Although it doesn’t seem like it, all websites take up space on servers

Your website’s hosting platform has a lot of influence on the quality of the user experience on your website.

For the best website performance, you need a secure host. Also, your website host can determine how fast your website loads and how large your website files can be.

 

Another crucial element that your host must have is backup capability. If you lose some of your website files, an efficient web host should have  backup ready.

It’s impossible to have a website without hosting – and since it’s a crucial first step, don’t you think you should choose a tested and trusted host?

Ducehost is the chosen website host for several businesses across Africa. If you want to be 100% certain that your website will keep satisfying your prospects and customers 24/7, Ducehost is the way to go.

 A Bonus Feature

SEO, or search engine optimization, is the process of making your site findable on search engines. It involves optimizing the content, images, design, and structure of your site.

Typically, SEO is a separate package at Ducehost,  but we recognize that it is a vital step in getting your site ready for business.

That’s why we added it as a premium bonus benefit for every customer who chooses Ducehost for their website. 

With Ducehost, you can get so much more while spending less. Take the smart step and let’s help move your business forward.