One of the most important segments your product and business website must contain is the FAQs Page. In this article, I explain what an FAQs page is, and how it is an essential part of your website.
If your website still lacks the FAQ page, then you should create one as soon as possible. It helps you to reduce the hours you spend answering sales calls, responding to emails, and even helping your customers to make important decisions.
And that is why this guide is worth every minute of time you spend on it. So, let’s dive into the whole concept of FAQ pages, and how it can translate into more leads and sales for your business.
What is an FAQs page and why is it important?
Unlike the landing page that the goal is directed towards generating more customers, the Frequently Asked Questions Page answers your visitors’ common questions.
You should also understand that the FAQ page isn’t just there to answer questions. If properly utilized, they serve other benefits such as…
- Relieving stress and burden on the customer support department
- Explaining what your business stands for thereby earning trust
- Improving your SEO and website optimization.
- Most times it forestalls customer negative reviews on your site.
Your FAQs page should serve as the first point of contact that meets your customer questions or even inquiries before reaching out to you directly.
To put in more succinctly, your FAQs page reduces the uneasiness and nervousness that comes with making an online purchase or transacting business, thereby greatly improving customer conversions.
So now that you know what an FAQs page is, let’s see how it works.
How to use your FAQs page effectively
While it’s important to get a FAQ page, knowing where to place it on your page is equally important.
You must assume that not everybody knows what a FAQs page is and how it works. So, you should make it easy for them to find it easily.
For instance, when you place your FAQs section under your price table, it’s very effective. This is because it’s where most of your customers can ask any question about your price, product, and any problem they are trying to troubleshoot.
Your contact page, support page, and how to get started page are also good spots you can consider for your FAQ page.
Putting them around those pages can save you a whole lot of time and stress you invested in answering most of your common product questions.
Also, remember that you can have more than one FAQ page on your website and your choice of design for your FAQ page is equally important.
Your FAQ page must be user-friendly.
Things to consider when creating an FAQs page
- Write precise questions and answers for easy reading
- Link articles that are related to frequently asked questions
- Gather common questions that you know your customers have previously asked. The customer care department or support team should help with this.
- You can also categorize your questions.
In conclusion, hopefully, this has helped you to see some benefits of the FAQs page and how to use them effectively. Also, help you in generating more sales for your business.