How Inbound Link Building Can Increase Website Traffic

If you go online today, you will find many great articles out there discussing the importance of websites for your business.

 While this is good advice for every business be it a startup or existing business, most times the greatest challenge is not setting up the website but how to drive traffic to it.

After setting up your website, what are the next steps to take to make sure that search engines like google can easily find your website?

One of the many strategies you can employ for optimizing your website is inbound link building.

I’m sure you must now be wondering what is the whole thing about the inbound link or link building.

Link building is the process of connecting links from other websites and placing them on your website. Since you know that links are vital for web crawlers as that is the only way they discover websites, and placing links on your website is a great way of getting ranked in search results.

How does inbound link building work?

They work with specific and strategic keywords as a lead for those links.

So in a nutshell, inbound links are links from other websites that drive traffic to your website.

And the more inbound link a website can secure, the higher it ranks on google search which is very healthy for your SEO.

We have put together some helpful nuggets when working on your website’s link profile so that you can improve your online presence.

Researching your competitors

Have you discovered your competitors are doing great with their website, and you are wondering how they are going about it? Then you need to research them.

Do you know your competitors can be of great help, to you only if you would allow them? The beauty of competition is being able to study your competitor’s weaknesses and strengths, and being able to fashion out a way to utilize both for your own success.

Get the strategy they are using that is working for them, and then adopt and improve on them. 

Make it your goal to analyze your competitor’s online presence, gathering information, and improving your marketing.

 

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Generate your internal links

These are links that users use to navigate through your site to find the content they are interested in.

Oftentimes, most businesses tend to underestimate the importance of internal links on their website. With internal links, you can determine which keyword you want to use for your text anchor.

With your internal links, you can place relevant keyword suggestions on your website thereby positioning yourself strategically to meet your target user’s inquiries.

Link out to other websites

This is also called outbound link which is simply giving out links to other websites from your website. Make sure you have a diversity of other sources linking to your website.

You can obtain links from websites that you are in the same market, blogs, news, social media, and many more.

Now, the higher the number of links you have to your website, the higher the chances of greatly improving your SEO ranking.

Don’t stop at getting a few links, make it consistent and continuous, and give out links from your website as well and you will be pretty amazed at the result.

Be relevant on social media

Having an account on social media alone is not enough, how relevant are you? Perhaps you heard the word before that “you need to be social on social media”.

Social media is a great platform to interact with your audience. How much are you responding to messages on your social media and are they timely?

Social media is a great tool for keeping your presence in the market and also for churning out quality content that can drive traffic to your website.

If you carefully follow through this process we just discussed in this article, you can be sure that site rank will greatly improve and your website link profile will become stronger.

The exciting part of these strategies is that you don’t even need finance to start implementing them, all that is required is your time, and will be amazed at the result.

Do you want to drive more traffic to your website through link building? Click here to contact our team at ducehost today for a free consultancy.

 

5 Creative Ways You Can Improve SEO AS A SMALL BUSINESSES

Do you have a small business!

If yes! Then this article is for you.

Read this article only if you’re you want to increase the number of customers for your business and build your business presence online?

If you are someone who answered is “Yes, Of course” then this article needs a reader like you to take action to grow their business.

If you are having a small business and you want to grow your business fast then using Online Presence of customers could be a very good option.

How will spending on a website help small business?

A good question. The answer is, a well SEO optimized website not only helps the business to build their business presence online but also to attract new customers.

Sharing how different and beautiful your restaurant is and how good your waters service will attract people to visit your restaurant.

A well-optimized website attracts 1000+ visitors, 100+ customers, and 50+ business opportunities even if you are small.

you can put there your menus, your special dishes, offers your restaurant have, offers for the festive season. You can start taking orders online and do the delivery, which will surely increase your business.

If your business is new and you cannot wait to grow your business, you can try doing targeted and effective ppc campaign which will give you instant results, new customers who will pay for your service.

To rank high on google you have to optimize your SEO which is “search engine optimization”. Search engine optimization is the science of optimizing your website to rank high on different search engines like google and bing. So, in this article, I will tell you some useful SEO tips which will help your website to rank high on google.

1. Take advantage of Social Media

Social media marketing is a marketing done on the audience, who are likely to purchase your product and services. SMM gives you the ability to show what your business is capable of and gives a reason to the people to visit your restaurant.

In other words, you share what you do, what you offer.

Social media nowadays are very important for business, the amount of visitors coming from social media is convincing.

You can use social media Ad platforms like Facebook, Instagram, Quora, Youtube to attract customers from social media. 

Social Media also helps your business website to rank higher if you have social media optimized profiles. A good number of followers, reviews and engagement are a big part of social media optimization and you shouldn’t ignore them as they are your pillars to grow your business online.

2. Keyword research

Keywords are the most important words or phrases used on your website content which are the toys for your website. There are several tools available online for keyword research and Google also has its own tool for keyword research and each keyword has its own bidding price as well.

So do some research which are most relevant for your business, and also sort out negative keywords which irrelevant for your business.

You can also use a chrome extension named keywords everywhere which will help you to see the keyword volume in chrome browser for every google search.

3. Create A Business Listing

One of the easiest ways for small businesses to boost their online visibility is to create a Google My Business listing. Through this, business owners can control how Google’s search engine results pages display their organization.

On the other hand, Google My Business listings also help search engines to find accurate information about your business.

Google My Business listings are particularly helpful to optimize your website for “near me” queries or voice-based searches. It’s an essential step to outrank your competitors in local search results.

Many third-party apps and services rely on Google to get data about businesses. When you update your information on your Google My Business Page, it is also transferred to these parties. Overall, it can represent your information more accurately and consistently across different platforms.

4. Create Video Content

To engage your target audience, produce more video content. By 2022, video traffic will comprise 82% of all online traffic. 

Video content can, by itself, drive more traffic. But that’s not all. Google has also started featuring videos as snippets in response to search queries. So, the first step to leveraging video content for your SEO strategy is to produce more of it.

Secondly, you need to make sure Google crawlers understand what your video is about. For this, it is necessary to include a corresponding text reference.

You can outline all of the steps or information mentioned in the video in your text reference. Additionally, you should use relevant keywords in your video meta descriptions and titles. You can also include transcriptions of your videos.

5. Conduct an SEO Audit

You probably won’t get your SEO strategy right in the first go. An effective SEO strategy is all about trial and error. To improve your strategy, you need to analyze how your website is doing in terms of SEO.

Conducting an SEO audit is very easy, but it’s a strategy that’s not implemented by many small business owners. It’s easy to miss finer details like spam score or broken links when you’re taking care of your business. That’s why one of the best small business SEO tips is to conduct an SEO audit at regular intervals.

It tells you which part of your SEO strategy you need to tweak by evaluating your website. Based on the results, you will understand your pain points and what you need to improve.

As a small business owner, it’s important to make people more aware of your products and services. Your potential customers should be able to find you when they are looking for a product or service like yours. That’s why SEO is essential for all small businesses.

Small business SEO tips can help you boost your visibility and drive engagement. However, small business SEO a process that requires a lot of time, effort, and patience. But if you know the right SEO strategies, you can boost the growth of your small business.

Which SEO tips have helped your small business grow? Please share your insights in the comments section below.

HOW TO USE YOUR BLOG TO PROMOTE YOUR PRODUCTS AND SERVICES.

Having a company blog is one of the key ways to indirectly promote your business online, but what about using your blog to directly promote your products and services?

While it may not be “blogging best practice” to promote your products and services directly on your blog, we are going to show you how it can be done in a tactful and clever way.

There are many advantages to having a company blog, but the two most important things that your blog helps to establish is:

  1. Traffic to your website (which hopefully converts into sales)
  2. Your reputation as an expert and thought-leader in your field.

This means that your blog needs to first and foremost be perceived by your audience as extremely valuable and helpful to supporting their needs. This is truly the first step and if your company blog is not yet here, it may be best to not proceed any further.

While you never want your blogs to simply be about all the cool things your company does or all the products you have for sale, there is some merit in sharing some of the services and products your company provides.

The trick with doing this successfully is to absolutely avoid the 3 No’s which are-

NO to being salesy

NO to being pushy

NO to being obvious

Blogging is very different from advertising, and your company’s sole intention should never be to use blogging as a direct marketing tool.

Establishing a solid blog following and earning the trust of your readers there may be a small window of opportunity to directly promote your products and services.

Here is how to go about it in a clever and tactful way-

Ask Yourself- Is the product or service I am promoting on my blog useful?

If your brand made it or owns it, chances are you are going to think it’s useful, but go a little deeper. Your products and services may cater to a specific audience but chances are there is an even more specific market that is interested in your blog.

Ensure whatever product you choose to promote offers direct and clear cut value to your readers and not just your overall demographic. This is going to help your promotion to be more successful and better accepted by your readers.

What Am I Promoting and Why? 

After you have selected the best product to promote to your readers it is important to establish why you are promoting it. This is going to help you not only formulate a solid blog post but it is also going to help  you set the intention of what you are trying to achieve.

Speaking of intention, mentioning a product or service in your blog posts doesn’t always have to be about getting a sale. It can be about simply educating your customers or learning what your customer’s reaction is to the product or service.

Formulate your intention and then assess the product you have chosen by asking yourself- why?

In order to determine the best product to choose, take a moment to browse through your reader comments or questions. You may find a common theme in what they are asking, or you may discover a product or service that could be most helpful.

Popular or trending topics on your blog may also provide a clue as to what products or services can be seamlessly promoted.

Let the Benefits Become the Pitch

The benefits of your products or services should be the theme of your blog post and not the product or services themselves.

This helps to gently suggest your products or services to your readers rather than pushing it or forcing it on them. It also helps to ensure that your blog post is offering greater value than just a sales pitch.

In order to formulate the pitch or the heart of your promotion, it is important to focus on the benefits that your product or service is going to offer and then use that as your foundation.

Here is a 4 step guide to help you with this process –

  1. Select Your Product or Service (eg. water bottle)
  2. List the Top 3 Benefits (eg. staying hydrated, beautiful design, BPA free)
  3. Pick a Benefit to Write Your Content About (eg. Why It’s So Important Your Water Bottle is BPA free)
  4. Integrate pitching your product as a solution (eg. we offer BPA free water bottles…)

Offer More Than One Solution

It is important to offer more than just your product or service as a solution to the “problem” or “hurdle” raised in your blog post.

When you only provide your product or service as the solution it can cause your readers to become skeptical and can make them feel hesitant in trusting you or taking action.

Offering more than one solution is therefore recommended to avoid your blog post coming across as pushy or salesy.

Set Up Tracking for Analytics 

Once your blog post is written you will want to be sure you can track your audience and how many people click and follow through with purchasing your product or service.

This will help you to determine the effectiveness of your post and whether promoting through your blog is helping or hindering your business.

To do this you can set up a conversion pixel on your post or use a special shortened URL that can be tracked and monitored to see how many people are clicking over to the checkout page.

Promoting the Post 

Stay away from using headlines to promote your post such as- “Check out all the great things our product or service can do for you.” Instead, focus on promoting the benefits without even mentioning your product or service.

Remember, the art with this is to be tactful and to stay away from obvious promotion.

Sticking with the drink bottle example, your headline for your blog promotion can simply be- “Why BPA is dangerous for your health…” or “Why your water bottle may be bad for your health.”

Again, this headline or promotion sticks to dealing with the benefits. This will also make your blog post promotion seem far less salesy which may help to earn you more clicks and conversions.

Measure Your Blog’s Performance 

After publishing and promoting your blog post you have to track the results and see how your blog post is converting into sales, and whether it is having any adverse effects on your readership.

Through analysing you can determine what is working and what may need to be changed or tweaked.

It may also be interesting to compare the performance of promoting in your blog posts with promoting on other mediums or channels.

If you have been tactful enough and truly provide content of value on a regular basis, you may find that your blog promotions earn you a nice handful of sales. Just be sure that you don’t abuse your blog promotion skills however, as readers can very quickly become desensitised.

Conclusion

Your company’s blog is one of the most valuable marketing tools you have. It’s valuable because it is not centered around making sales and instead is centered around offering your readers and potential customers value. This helps your brand to appear worthy and credible and conveys a powerful message- that you care about your customers.

If you abuse your blog, it can have the reverse effects and can make readers see your brand as pushy, unworthy or not to be trusted. It can also cause your readership to go elsewhere, which over time can negatively impact on your conversion rates and sales.

DOWNLOAD THE DUCEHOST BLOGPOST AUDIT HERE to optimize your Blog Performance. This is worth 20000. Try it and experience a boost in your Blog performance and in turn a boost in Sales of your Your products and Services.

6 E-COMMERCE GROWTH HACKS THAT CAN BOOST YOUR SALES UP TO 300% BEFORE CHRISTMAS

2020 is quickly coming to an end and if you still want to meet or surpass your sales goals for the year, you still have time to make an impact.

Depending on your business, the end of the year may be your busiest or slowest time. But no matter what your projections are for the rest of 2016, there are some fail-proof ways you can drive a huge wave of sales to your business.

Here are 6 e-commerce growth hacks that will help your sales to skyrocket so you can end 2020 with a bang:

Growth Hack #1: Go Big With Branding 

Especially as the holidays approach, companies that can focus on their brand rather than their products and services, often tend to see a huge increase in sales. If you have been working on building your brand throughout the year, now is the time to really drive the message home.

For example, JUMIA has built their brand around the fact that as an Ecommerce store in Nigeria, you can get any product at very affordable prices. As the holidays are approaching, Jumia amps up their marketing message by promoting the “Black Friday” campaign. This campaign helps to drive home the message that Jumia is the more conscious choice when it comes to shopping online.

Growth Hack #2: Go Video for High Impact 

There is a lot of competition around this time of year, which means that if your brand is going to stand out from the crowd you have to think about shifting your marketing to a whole new level.

One of the easiest ways to stand out from the crowd is to create video content. Video content is not only visually appealing but it can help to showcase your brand’s products and services in a whole new light.

Videos also engage the senses, which means that your marketing message automatically drives more impact and allows your audience to see your products and services in a whole new light.

Videos also allow your audience a more personal insight into your brand, which can go along way when it comes to making your brand stand out against another.

Growth Hack #3: Create Package Deals 

One of the best ways to get your customers spending more is to create package deals with complimentary products or services bundled together.

This is not only great for boosting sales, but it also gives context to your products and services and allows your customers to get a richer experience.

When you offer bundle deals, subconsciously they are also perceived as having a higher value, which can also help interested customers to take the plunge and finally purchase.

Bundle deals are also a great way to get rid of excess inventory, so you can go into 2021 with a clean slate.

Growth Hack #4: Look at the Trends

While there are timeless classics when it comes to marketing and promoting your e-commerce store, there are also evolving trends that your brand should always pay attention to.

Keeping ahead of the trends, especially on social media and the news is going to help give you content ideas and new inspiration on ways to market and promote your products or services.

By paying attention to trending news stories, you can ride the wave and capitalise off the number of people searching for that term.

For example, if you are a security e-commerce store and there is a recent hacking in the news, that is the perfect time to release a blog article telling businesses and people how they can protect themselves and what services your company may offer.

Trending news is always changing, but it provides a wonderful opportunity for reaching out to a whole new audience in order to boost sales.

Growth Hack #5: Encourage User Generated Content 

User generated content is huge right now, especially on social media platforms like Instagram.

Lifestyle and fashion brands tend to perform best when it comes to user generated content, but that doesn’t mean that you can’t get creative and make it work for your business.

There are many ways that you can use user generated content to increase sales and get people talking about your brand, but one of the best strategies is to run a competition.

Ask your Instagram following for example, to snap a shot of them using your product with a specially curated hashtag. Give them an incentive by offering them some type of reward, prize or experience.

If you offer the right reward and target the right customers, your promotion will soon go viral, helping your product to get on the feeds of thousands of people. Not only will this give you lots of exposure, but it will also help you to increase those last minute holiday sales.

If you are a B2B brand, using the user generated content strategy may be tougher, however you can instead turn your attention to social proof.

Providing social proof such as testimonials and case studies or sharing the number of customers that you have served, can go a long way in  building up trust and getting businesses interested in buying your products.

Growth Hack #6: Offer Gifting Options 

With the holidays fast approaching, offering gifting options is another great strategy to get customers in the mood to buy.

Nowadays, people are always looking for practical and unconventional gifts that stand out from the crowd and are personalised. So even if you sell a product or service that is not mainstream, consider creative ways to market it as the perfect holiday gift.

This includes offering everything from fancy packaging, gift wrapping and even beautiful looking gift certificates. Get creative with what you choose to offer and make it as easy and as accessible as possible.

You may also have to think about extending your refund policy or being more generous with your terms and conditions.

Remember, around this time of year most people are looking to keep purchases as simple and as stress-free as possible. By finding ways to create this vibe on your own ecommerce store, it is going to drastically increase sales and will keep your customers coming back to your store year after year.

Conclusion:
As 2020 draws to a close it is important to think about how you can use all the things that you have learned from the year gone by and apply it to every area of your business so you can end the year on a strong note.

Implementing just some of these easy growth hacks will also help you to boost your sales and will keep your business thriving well into 2021 and beyond.

Are you ready to close out 2020 with a bang, follow us on Instagram, Facebook, Twitter and Linkedin for more interesting Updates?

5 things we must know before building your website

Your website is the foundation of your internet existence. It is the bridge that connects your great products and services to the online community that is your market and audience. In today’s world, it is almost impossible for a business to succeed without a firm web presence.

Even if you already have a website, reviewing these points may shine a light on that one thing you overlooked. Use this guide as your resource to make the process of creating your own website a whole lot easier.

Establish the aim of your website

It’s always important to ask crucial questions about why you’re building the website. Is the aim of your site to inform people that your business exists and encourage them to get in touch? Is it to sell your products online? Or how about to showcase your creative work? Having a clear focus will help you as well as your visitors.

 Know your target market

Make sure you clarify this early on as it will affect your theme, design, content, usability, networking efforts and search engine optimization. In short, everything revolves around your target market.

Choose your domain name wisely

Pick something that’s short, easy to remember, and reflects the nature of your site. It’s not easy to change it at a later date, so now’s the time to get it right. Of course, if your site is for your business, then it only follows that your domain name to it.

Be informed about SEO

Search Engine Optimization is going to play a big part in attracting people to your website. As well as incorporating keywords or search terms that your audience is likely to be typing into Google, you need to provide the search engines with a succinct explanation of what those visitors will find when they get there. In the meantime, Google Adwords is a great tool for researching keywords in your subject area.

Set yourself a deadline

Web design can take more time if you don’t manage your time properly. Set yourself daily or weekly targets of having certain areas of your site done – this way you won’t get tired and frustrated doing too much at once. It is important you build a process that is efficient enough to bring results. If you can answer the first question of establishing the aim of your website, it will provide you with knowledge on what functions you want for the website.

Planning out your content on your website gives you an edge of optimizing the features of your website for your prospective clients. Important questions to ask are how do you want your customers to feel when they come to your website (i.e. User Experience). Another important question to ask is, how easy will it be for users to navigate your website (i.e. User Interface)

Designing a website is more than having a lot of functions, you always want your customers to come back and engage with your website. Planning how your site looks, along with the features will make you reach your target audience at a faster rate and in turn improve on your Sales or leads or any other form of Data you will want.

You still have a chance of getting your website up and running with our team at ducehost. We offer planning strategies that make your website a sales machine for your business. This includes us knowing who your ideal customers, what they like, who they are etc. Which all become data in building your website.

You’re also more than welcome to contact the design experts at Ducehost on Instagram to get a free, completely customized quote about making your site with high performance and Responsive!Don’t forget to follow us on Instagram at Ducehost.

How does responsive design help your website?

You may have heard the phrase ‘responsive web design’ thrown around a lot over the last few years. If you are unsure whether or not your business should be implementing a responsive design to your site, learning a bit more about it might help you with your answer!

Responsive design can help you solve a lot of problems for your website. It will make your site mobile-friendly, improve the way it looks on devices with both large and small screens, and increase the amount of time that visitors spend on your site. It can also help you improve your rankings in search engines.

The ultimate goal of responsive design is to avoid the unnecessary resizing, scrolling, zooming, or panning that occurs with sites that have not been optimized for different devices. It is often very difficult to navigate these sites, and it may even cost you potential customers who become frustrated with trying to figure out how to do something.

Responsive website stats suggest that it’s wise to appeal to both desktop and mobile viewers. The number of mobile viewers now outnumbers desktop, and this number will only continue to rise as global smartphone accessibility increases.

Here are some of the major benefits you get when your website is responsive

  • Cost effectiveness
  • Flexibility
  • Improved user experience
  • Search engine optimization gains

Cost Effectiveness

If you had the idea of creating a website for your desktop audience without your mobile audience in mind, please drop it. Majority of users would view your site on their mobile especially if you offer ecommerce services. Your can reach your sales goals when your site appeals to all your users on all devices.

Flexibility

When you have a website with responsive design, you can make changes quickly and easily. You do not need to worry about making changes on two websites. This flexibility is a huge advantage when you just want to make a quick design tweak or fix a typo on your site—you only have to do it once.

Improved user experience

User experience is crucial to website owners. You want people to enjoy using your site, and you want it to be easy to use which in turn makes it easy for you to convince them to come back. If someone visits your website on a mobile device, and it takes forever to load or your pictures do not have the proper resolution, it can make your company appear very unprofessional.

Being unprofessional with your site design will in turn affect how your customers perceive your brand. Having a responsive site will make it easy for visitors to trust your brand and engage with your content online.

Search engine optimization gains

Search engine optimization, or SEO, is a strategy used by many companies to help boost themselves in Google’s search page rankings. The closer you are to the top, the better the chance potential customers will find you.

Responsive design can help with SEO because Google gives preference to websites that are mobile-friendly. In combination with other SEO factors, responsiveness can help give you a big boost in search engine results.

If responsive website success stories don’t convince you to make the change to this way of designing, then let the cost and time savings convince you. Responsive design is an important part of any modern web strategy—and it should be part of yours, too.

If you’re ready to invest in a responsive website, check out our responsive design page and our web domain and hosting platform to learn more about how much a new design will cost, as well as some other additional benefits we didn’t cover in this article. You’re also more than welcome to contact the design experts at Ducehost on Instagram to get a free, completely customized quote about making your site with high performance and Responsive!