If you go online today, you will find many great articles out there discussing the importance of websites for your business.
While this is good advice for every business be it a startup or existing business, most times the greatest challenge is not setting up the website but how to drive traffic to it.
After setting up your website, what are the next steps to take to make sure that search engines like google can easily find your website?
One of the many strategies you can employ for optimizing your website is inbound link building.
I’m sure you must now be wondering what is the whole thing about the inbound link or link building.
Link building is the process of connecting links from other websites and placing them on your website. Since you know that links are vital for web crawlers as that is the only way they discover websites, and placing links on your website is a great way of getting ranked in search results.
How does inbound link building work?
They work with specific and strategic keywords as a lead for those links.
So in a nutshell, inbound links are links from other websites that drive traffic to your website.
And the more inbound link a website can secure, the higher it ranks on google search which is very healthy for your SEO.
We have put together some helpful nuggets when working on your website’s link profile so that you can improve your online presence.
Researching your competitors
Have you discovered your competitors are doing great with their website, and you are wondering how they are going about it? Then you need to research them.
Do you know your competitors can be of great help, to you only if you would allow them? The beauty of competition is being able to study your competitor’s weaknesses and strengths, and being able to fashion out a way to utilize both for your own success.
Get the strategy they are using that is working for them, and then adopt and improve on them.
Make it your goal to analyze your competitor’s online presence, gathering information, and improving your marketing.
Generate your internal links
These are links that users use to navigate through your site to find the content they are interested in.
Oftentimes, most businesses tend to underestimate the importance of internal links on their website. With internal links, you can determine which keyword you want to use for your text anchor.
With your internal links, you can place relevant keyword suggestions on your website thereby positioning yourself strategically to meet your target user’s inquiries.
Link out to other websites
This is also called outbound link which is simply giving out links to other websites from your website. Make sure you have a diversity of other sources linking to your website.
You can obtain links from websites that you are in the same market, blogs, news, social media, and many more.
Now, the higher the number of links you have to your website, the higher the chances of greatly improving your SEO ranking.
Don’t stop at getting a few links, make it consistent and continuous, and give out links from your website as well and you will be pretty amazed at the result.
Be relevant on social media
Having an account on social media alone is not enough, how relevant are you? Perhaps you heard the word before that “you need to be social on social media”.
Social media is a great platform to interact with your audience. How much are you responding to messages on your social media and are they timely?
Social media is a great tool for keeping your presence in the market and also for churning out quality content that can drive traffic to your website.
If you carefully follow through this process we just discussed in this article, you can be sure that site rank will greatly improve and your website link profile will become stronger.
The exciting part of these strategies is that you don’t even need finance to start implementing them, all that is required is your time, and will be amazed at the result.
Do you want to drive more traffic to your website through link building? Click here to contact our team at ducehost today for a free consultancy.