You may have heard the phrase ‘responsive web design’ thrown around a lot over the last few years. If you are unsure whether or not your business should be implementing a responsive design to your site, learning a bit more about it might help you with your answer!
Responsive design can help you solve a lot of problems for your website. It will make your site mobile-friendly, improve the way it looks on devices with both large and small screens, and increase the amount of time that visitors spend on your site. It can also help you improve your rankings in search engines.
The ultimate goal of responsive design is to avoid the unnecessary resizing, scrolling, zooming, or panning that occurs with sites that have not been optimized for different devices. It is often very difficult to navigate these sites, and it may even cost you potential customers who become frustrated with trying to figure out how to do something.
Responsive website stats suggest that it’s wise to appeal to both desktop and mobile viewers. The number of mobile viewers now outnumbers desktop, and this number will only continue to rise as global smartphone accessibility increases.
Here are some of the major benefits you get when your website is responsive
- Cost effectiveness
- Improved user experience
- Search engine optimization gains
If you had the idea of creating a website for your desktop audience without your mobile audience in mind, please drop it. Majority of users would view your site on their mobile especially if you offer ecommerce services. Your can reach your sales goals when your site appeals to all your users on all devices.
When you have a website with responsive design, you can make changes quickly and easily. You do not need to worry about making changes on two websites. This flexibility is a huge advantage when you just want to make a quick design tweak or fix a typo on your site—you only have to do it once.
Improved user experience
User experience is crucial to website owners. You want people to enjoy using your site, and you want it to be easy to use which in turn makes it easy for you to convince them to come back. If someone visits your website on a mobile device, and it takes forever to load or your pictures do not have the proper resolution, it can make your company appear very unprofessional.
Being unprofessional with your site design will in turn affect how your customers perceive your brand. Having a responsive site will make it easy for visitors to trust your brand and engage with your content online.
Search engine optimization gains
Search engine optimization, or SEO, is a strategy used by many companies to help boost themselves in Google’s search page rankings. The closer you are to the top, the better the chance potential customers will find you.
Responsive design can help with SEO because Google gives preference to websites that are mobile-friendly. In combination with other SEO factors, responsiveness can help give you a big boost in search engine results.
If responsive website success stories don’t convince you to make the change to this way of designing, then let the cost and time savings convince you. Responsive design is an important part of any modern web strategy—and it should be part of yours, too.
If you’re ready to invest in a responsive website, check out our responsive design page and our web domain and hosting platform to learn more about how much a new design will cost, as well as some other additional benefits we didn’t cover in this article. You’re also more than welcome to contact the design experts at Ducehost on Instagram to get a free, completely customized quote about making your site with high performance and Responsive!