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5 SECRET FACTS GOOGLE SEARCH DOESN’T WANT YOU TO KNOW

We all know that Google leads when it comes to search, but aside from this statistics, there is hardly any research out there about how internet users are actually using the top search engine.

Of course, Google will sometimes feed digital marketers with statistics and updates like, how many people in a location searched for a particular topic or how many videos were uploaded to YouTube including the stats for each video which is very helpful to Digital Marketers.

By having access to the daily searches, it makes it much easier for businesses and marketers to understand the changing landscape of search engines and how internet users are really using search engines to find information.

While Google doesn’t really provide this type of data, we have searched high and low to bring you some top-secret statistics on how consumers are using the power of the internet to search and find products.

By having access to this data, you can use it to help boost your SEO c

Here is what we found when it comes to how internet goers are using search engines like Google-

Secret Fact #1: The Average Person Conducts 5.5 Searches Every Single Day 

We discovered that the average person conducts around 5.5 searches every single day. That equates to around 2 trillion searches on Google alone just in Nigeria every single month. This is also not counting voice searches or searches using the Google app or Google Home.

What does this mean for your business? Your average customer is making at least 3-4 queries every single day, which means that you have very few chances for people to find your site.

This statistic really stresses the importance of SEO and having your website or landing pages rank well for your most desirable keywords.

SEO is important, but this statistic proves just how important it is to ensure that your customers know exactly where to find you.

Secret Fact #2: More users perform one or more searches on Social media platforms in a day 

Earlier we talked about how the average person searches for around 5.5 things every single day on Google. When looking a little closer, we found that really only 15 percent of people were performing one more than one search.

This means that the percentage of people searching for more than one thing per day on Google is extremely low.

While Google is definitely the most visited search engine in the world, it is clear that not many  people are solely relying on it for navigating around the web.

The reason for multiple search volumes being so low may also be contributed to the fact that social media is now a hot spot to find information.

Platforms like Facebook and Twitter offer trending news sections and plenty of ads. With the average person spending at least 15 minutes on Facebook per day, it just goes to show that being present on this platform is a good way for clients and customers to find your brand.

Secret Fact #3: Only 3.4 percent of Adwords ads are clicked during a search 

If you are wondering what percentage of Adwords ads are clicked versus regular listings the answer is somewhere around 3-4 percent.

Adwords is known to be highly competitive and this just proves how competitive it can be. Out of 100 searches, only 3, maybe 4 people are clicking on an Adwords listing.

While it may seem that hardly any Adwords ads are being clicked on a daily basis, it helps to remember that Google processes billions of searches every single day. When you look at it from this angle, there is a lot of potential to be had from using Adwords.

Adwords is definitely one of the premier CPC campaign platforms and every business should know the basics of how to run an effective Adwords campaign.

Secret Fact #4: 18 percent of users click on the change search query suggestions at the bottom of search results

We have all seen the alternative search terms located at the very bottom of search results. It’s been discovered that a whopping 18 percent of users were clicking on these alternative suggestions.

In order to use this to your advantage, type in your most common keywords and see what alternative suggestions are offered. Try catering to these suggestions through your copy and headlines.

These alternative search queries are often a result of a lot of data collected by Google over the years and what the most popular search terms based on the keyword you are looking for.These alternative suggestions are therefore extremely valuable to your SEO strategy and for funnelling more traffic your way.

Secret Fact #5: 8 percent of search queries are asked as Questions

Through a research, It was found that 8 percent of search queries were questions; this means that 8 out of 100 searches started with the words- who, what, where, when, why and how.

Using questions as keywords may be something you want to experiment with based on these findings.

You may even want to write more questions in the headlines of your ad copy or on your blog posts to see if you can capitalize from this trend.

Conclusion

So there you have it-  5 secret facts about Google that should help to support your SEO efforts, copy and the keywords you should choose to focus on.

Download a Free Blog Audit to improve your SEO Performance and Boost your sales

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6 E-COMMERCE GROWTH HACKS THAT CAN BOOST YOUR SALES UP TO 300% BEFORE CHRISTMAS

2020 is quickly coming to an end and if you still want to meet or surpass your sales goals for the year, you still have time to make an impact.

Depending on your business, the end of the year may be your busiest or slowest time. But no matter what your projections are for the rest of 2016, there are some fail-proof ways you can drive a huge wave of sales to your business.

Here are 6 e-commerce growth hacks that will help your sales to skyrocket so you can end 2020 with a bang:

Growth Hack #1: Go Big With Branding 

Especially as the holidays approach, companies that can focus on their brand rather than their products and services, often tend to see a huge increase in sales. If you have been working on building your brand throughout the year, now is the time to really drive the message home.

For example, JUMIA has built their brand around the fact that as an Ecommerce store in Nigeria, you can get any product at very affordable prices. As the holidays are approaching, Jumia amps up their marketing message by promoting the “Black Friday” campaign. This campaign helps to drive home the message that Jumia is the more conscious choice when it comes to shopping online.

Growth Hack #2: Go Video for High Impact 

There is a lot of competition around this time of year, which means that if your brand is going to stand out from the crowd you have to think about shifting your marketing to a whole new level.

One of the easiest ways to stand out from the crowd is to create video content. Video content is not only visually appealing but it can help to showcase your brand’s products and services in a whole new light.

Videos also engage the senses, which means that your marketing message automatically drives more impact and allows your audience to see your products and services in a whole new light.

Videos also allow your audience a more personal insight into your brand, which can go along way when it comes to making your brand stand out against another.

Growth Hack #3: Create Package Deals 

One of the best ways to get your customers spending more is to create package deals with complimentary products or services bundled together.

This is not only great for boosting sales, but it also gives context to your products and services and allows your customers to get a richer experience.

When you offer bundle deals, subconsciously they are also perceived as having a higher value, which can also help interested customers to take the plunge and finally purchase.

Bundle deals are also a great way to get rid of excess inventory, so you can go into 2021 with a clean slate.

Growth Hack #4: Look at the Trends

While there are timeless classics when it comes to marketing and promoting your e-commerce store, there are also evolving trends that your brand should always pay attention to.

Keeping ahead of the trends, especially on social media and the news is going to help give you content ideas and new inspiration on ways to market and promote your products or services.

By paying attention to trending news stories, you can ride the wave and capitalise off the number of people searching for that term.

For example, if you are a security e-commerce store and there is a recent hacking in the news, that is the perfect time to release a blog article telling businesses and people how they can protect themselves and what services your company may offer.

Trending news is always changing, but it provides a wonderful opportunity for reaching out to a whole new audience in order to boost sales.

Growth Hack #5: Encourage User Generated Content 

User generated content is huge right now, especially on social media platforms like Instagram.

Lifestyle and fashion brands tend to perform best when it comes to user generated content, but that doesn’t mean that you can’t get creative and make it work for your business.

There are many ways that you can use user generated content to increase sales and get people talking about your brand, but one of the best strategies is to run a competition.

Ask your Instagram following for example, to snap a shot of them using your product with a specially curated hashtag. Give them an incentive by offering them some type of reward, prize or experience.

If you offer the right reward and target the right customers, your promotion will soon go viral, helping your product to get on the feeds of thousands of people. Not only will this give you lots of exposure, but it will also help you to increase those last minute holiday sales.

If you are a B2B brand, using the user generated content strategy may be tougher, however you can instead turn your attention to social proof.

Providing social proof such as testimonials and case studies or sharing the number of customers that you have served, can go a long way in  building up trust and getting businesses interested in buying your products.

Growth Hack #6: Offer Gifting Options 

With the holidays fast approaching, offering gifting options is another great strategy to get customers in the mood to buy.

Nowadays, people are always looking for practical and unconventional gifts that stand out from the crowd and are personalised. So even if you sell a product or service that is not mainstream, consider creative ways to market it as the perfect holiday gift.

This includes offering everything from fancy packaging, gift wrapping and even beautiful looking gift certificates. Get creative with what you choose to offer and make it as easy and as accessible as possible.

You may also have to think about extending your refund policy or being more generous with your terms and conditions.

Remember, around this time of year most people are looking to keep purchases as simple and as stress-free as possible. By finding ways to create this vibe on your own ecommerce store, it is going to drastically increase sales and will keep your customers coming back to your store year after year.

Conclusion:
As 2020 draws to a close it is important to think about how you can use all the things that you have learned from the year gone by and apply it to every area of your business so you can end the year on a strong note.

Implementing just some of these easy growth hacks will also help you to boost your sales and will keep your business thriving well into 2021 and beyond.

Are you ready to close out 2020 with a bang, follow us on Instagram, Facebook, Twitter and Linkedin for more interesting Updates?