SEO vs PPC: What are the Differences?

There has been a lot of debate for quite a long time between SEO vs PPC, which one is the best option for your business.

So if you are still finding it difficult to decide which one is best for your business, then this article is your best bet.

But before we dive right into the whole concept of SEO and PPC, you should know that there is no definite answer to the question of which is the better option for your business.

And we have so many reasons for this. Some of them are your business objectives, the kind of business you run, prospective customers, and the market. Many of these reasons are great determinants of the choices you are going to make.

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What is PPC?

The acronym PPC stands for pay-per-click. This means buying traffic to your site rather than growing them organically. It is also a kind of advertising pattern where there is a cost for each click on the ad. 

A good example is the regular ads you see anytime you are watching a video on Facebook and an ad pops up for a few seconds. then the video you are watching continues.

The purpose of these ads is to create awareness for your business and buy visits to your website.

Now, each time any of these ads is clicked, the advertiser gets to pay a certain amount.

PPC marketing strategy

This is a marketing model that involves advertisers intelligently targeting web users with keywords that they search for on the web in form of ads prompting them to visit the advertiser’s website.

Here are some reliable PPC marketing tips for you.

  • Create a PPC budget
  • Launch PPC campaign
  • Design model-friendly landing page
  • Write compelling ad copy

 What is SEO?

It stands for search engine optimization. This is the process of optimizing the quality and quantity of organic traffic on your website. In other words, optimizing your web pages or website to get ranked in search engines like google for visibility is known as SEO.

This process is actually free and you don’t get to pay for it like the PPC. Search engines get to crawl and scan through different websites and deliver the most relevant results for certain searched keywords.

So unlike PPC where web users get to see your business through advertising models, SEO works by creating effective and engaging SEO-focused content.

SEO marketing strategy

This is a step-by-step approach focused on improving your website search engine ranking in order to get more visibility and drive traffic to your business.

Here are a few SEO strategies suitable for traffic building.

  • Improve user experience
  • Competitive analysis
  • Research your keywords
  • Link building
  • Content strategy

Now that you know how both work and the strategies to use to generate traffic on your web, let’s discuss when you should use the PPC or when you should use the SEO for your website.

Optimizing your website and using paid ads both have a significant impact on driving traffic to your website.

Goals                                                                                       What you need

Improve on organic traffic SEO
Build high targeted traffic PPC
For immediate result PPC
Stable search traffic SEO
Cost-effective SEO
Promoting a time-sensitive  product PPC


The verdict on SEO vs PPC

So, between SEO and PPC, which is better? Well, before you can answer this you have to put into consideration your business situation.

They have both their benefits and disadvantages but work best when you put the two into use for your online business.

Whether you choose to use SEO or PPC ultimately depends on your business goals, as both marketing tools are useful for the growth of your online business.  

For high converting SEO and PPC services, click here to contact our team of webmasters today.