When you open up your website’s analytics and see that no one is even visiting your website, how does it make you feel, pretty disheartening, right? It’s a moment when you may feel you’ve wasted your time. All the time, energy, and money you’ve invested into your website has had no impact.
The fact is, there are a lot of people online who want to connect with you and want to visit your website. They are online, researching solutions, and yes they want your services. The issue is not with a lack of people but the lack of a direction to you
Here are 5 Reasons why Businesses aren’t visiting your website
You’re missing on Social Media
Most businesses focus on building a website to make money and return on investment. They fail to build a corresponding online presence on social media. Your online community is the force you need to drive traffic to your website. If you can be found on social media, you can be found on your website
You’re not exploring Backlinks
Backlinks are simply links that link back to your website. They are good for both search engines and humans too. A great strategy to getting quality backlinks is guest posting, writing a column, getting featured in the media, or having such awesome and compelling content that everyone links to it.
Your site loads slowly
Statistics shows people will wait 7 seconds for sites to load before they hit the back button. Not only that, various studies show that website visitors are more likely to return to websites that load fast. That been said, it is very important to say that as a website or business owner, you are constantly optimizing your page speed and looking for ways to improve your page speed. The faster it loads, the more prospects you’re likely to retain.
Your website isn’t mobile friendly
Responsive website design is vital. One of the great features of a responsive website is that it can be optimized for speed.
With the rise of mobile use, your website needs to support them. Google ranks mobile sites higher in mobile search results. This means you could really be missing out.
Search engines aren’t indexing your site
You don’t need to invest buckets of money into Search Engine Optimization (SEO), but you do need to have a website that is, at the very least, technically visible to search engines. On top of that, if you can do further on page, off page, and local search engine optimization, it can certainly help you get found based on searcher’s queries.
Making more awareness of your business online and what you do will take time. There’s no shortcut to building online relationships and getting known but once you’ve really reached out and connected, you’ll have solid and diverse traffic sources for your website.
And some of it is strategy and technical too. Getting backlinks, SEO, proper design, and having a website that is mobile friendly will all play a part in increasing traffic too.
What do you think of this list? Can you see where your website might be improved? As always, We’d love to know your thoughts. You can learn more about us or follow us on instagram. Would love to hear from you.