When we talk about a brand, the first thing that comes to mind is the logo. Of course, every brand needs a unique logo, but that’s not all there is to the branding process. Think of one of the most exceptional products in the world – Coca-Cola.
When you think of Coca-Cola, what comes to mind? Some people might picture the red logo with Coca-Cola written on it in white ink. Others may picture the iconic curved coke bottle. In most cases, our perception of a business or product is formed by many different elements.
What is Branding?
Branding is the deliberate marketing process of creating an image for your business. The goal of branding is to influence the perception of people regarding your business positively. Everyone that comes in contact with your business forms an opinion or perception about it. Rather than leave their perception to chance, it’s better to control the narrative. This is what branding is all about.
So, why is branding essential for your business? Here are a few good reasons:
Why is branding essential for your business?
This is primarily why the logo is one of the most critical elements of a brand. Your logo makes your business or brand recognizable. If you engage the services of a professional designer, they should come up with something memorable.
A well-made logo is always recognizable. It appears on everything that has to do with your business. Anyone who has contact with your brand once will recognize the logo elsewhere. A logo gives you more consistency across different platforms. Businesses that are consistent in their representations will increase their revenue by more than 20%.
Branding increases trust
It takes 5-7 interactions before your brand stays in the consumer’s consciousness. It takes more interactions and engagements before the consumer eventually builds trust. This process can only be progressive if these interactions occur with the same brand representation.
Without consistency, every interaction is new. Hence, instead of having five interactions with one business, the consumer may think it’s five different businesses. This way, the road to trust-building becomes unnecessarily long.
Branding makes advertising more effective.
When you run ads, you’re putting your brand in front of a much wider audience. The goal is usually to turn the audience into paying customers. With a strong brand, your prospective customers know what to expect when they contact your business.
For many people seeing your ads, it’s the first interaction they’re having with your brand. So, you need to keep a consistent image, such that they don’t get disappointed when they make contact. With such consistency, it’s possible to build trust even before making the sale.
Whether you’re running a small business or a large corporation, branding is an essential determinant of your success. Without branding, you leave your business image at the mercy of too many external factors. Control the narrative and get a branding service that your business needs today.
What do your current and prospective customers think of your brand? What do you want them to think? Schedule a free consultation with our branding team and let us help you control the narrative