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SEO vs PPC: What are the Differences?

There has been a lot of debate for quite a long time between SEO vs PPC, which one is the best option for your business.

So if you are still finding it difficult to decide which one is best for your business, then this article is your best bet.

But before we dive right into the whole concept of SEO and PPC, you should know that there is no definite answer to the question of which is the better option for your business.

And we have so many reasons for this. Some of them are your business objectives, the kind of business you run, prospective customers, and the market. Many of these reasons are great determinants of the choices you are going to make.

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What is PPC?

The acronym PPC stands for pay-per-click. This means buying traffic to your site rather than growing them organically. It is also a kind of advertising pattern where there is a cost for each click on the ad. 

A good example is the regular ads you see anytime you are watching a video on Facebook and an ad pops up for a few seconds. then the video you are watching continues.

The purpose of these ads is to create awareness for your business and buy visits to your website.

Now, each time any of these ads is clicked, the advertiser gets to pay a certain amount.

PPC marketing strategy

This is a marketing model that involves advertisers intelligently targeting web users with keywords that they search for on the web in form of ads prompting them to visit the advertiser’s website.

Here are some reliable PPC marketing tips for you.

  • Create a PPC budget
  • Launch PPC campaign
  • Design model-friendly landing page
  • Write compelling ad copy

 What is SEO?

It stands for search engine optimization. This is the process of optimizing the quality and quantity of organic traffic on your website. In other words, optimizing your web pages or website to get ranked in search engines like google for visibility is known as SEO.

This process is actually free and you don’t get to pay for it like the PPC. Search engines get to crawl and scan through different websites and deliver the most relevant results for certain searched keywords.

So unlike PPC where web users get to see your business through advertising models, SEO works by creating effective and engaging SEO-focused content.

SEO marketing strategy

This is a step-by-step approach focused on improving your website search engine ranking in order to get more visibility and drive traffic to your business.

Here are a few SEO strategies suitable for traffic building.

  • Improve user experience
  • Competitive analysis
  • Research your keywords
  • Link building
  • Content strategy

Now that you know how both work and the strategies to use to generate traffic on your web, let’s discuss when you should use the PPC or when you should use the SEO for your website.

Optimizing your website and using paid ads both have a significant impact on driving traffic to your website.

Goals                                                                                       What you need

Improve on organic traffic SEO
Build high targeted traffic PPC
For immediate result PPC
Stable search traffic SEO
Cost-effective SEO
Promoting a time-sensitive  product PPC

 

The verdict on SEO vs PPC

So, between SEO and PPC, which is better? Well, before you can answer this you have to put into consideration your business situation.

They have both their benefits and disadvantages but work best when you put the two into use for your online business.

Whether you choose to use SEO or PPC ultimately depends on your business goals, as both marketing tools are useful for the growth of your online business.  

For high converting SEO and PPC services, click here to contact our team of webmasters today.

 

 

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How Inbound Link Building Can Increase Website Traffic

If you go online today, you will find many great articles out there discussing the importance of websites for your business.

 While this is good advice for every business be it a startup or existing business, most times the greatest challenge is not setting up the website but how to drive traffic to it.

After setting up your website, what are the next steps to take to make sure that search engines like google can easily find your website?

One of the many strategies you can employ for optimizing your website is inbound link building.

I’m sure you must now be wondering what is the whole thing about the inbound link or link building.

Link building is the process of connecting links from other websites and placing them on your website. Since you know that links are vital for web crawlers as that is the only way they discover websites, and placing links on your website is a great way of getting ranked in search results.

How does inbound link building work?

They work with specific and strategic keywords as a lead for those links.

So in a nutshell, inbound links are links from other websites that drive traffic to your website.

And the more inbound link a website can secure, the higher it ranks on google search which is very healthy for your SEO.

We have put together some helpful nuggets when working on your website’s link profile so that you can improve your online presence.

Researching your competitors

Have you discovered your competitors are doing great with their website, and you are wondering how they are going about it? Then you need to research them.

Do you know your competitors can be of great help, to you only if you would allow them? The beauty of competition is being able to study your competitor’s weaknesses and strengths, and being able to fashion out a way to utilize both for your own success.

Get the strategy they are using that is working for them, and then adopt and improve on them. 

Make it your goal to analyze your competitor’s online presence, gathering information, and improving your marketing.

 

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Generate your internal links

These are links that users use to navigate through your site to find the content they are interested in.

Oftentimes, most businesses tend to underestimate the importance of internal links on their website. With internal links, you can determine which keyword you want to use for your text anchor.

With your internal links, you can place relevant keyword suggestions on your website thereby positioning yourself strategically to meet your target user’s inquiries.

Link out to other websites

This is also called outbound link which is simply giving out links to other websites from your website. Make sure you have a diversity of other sources linking to your website.

You can obtain links from websites that you are in the same market, blogs, news, social media, and many more.

Now, the higher the number of links you have to your website, the higher the chances of greatly improving your SEO ranking.

Don’t stop at getting a few links, make it consistent and continuous, and give out links from your website as well and you will be pretty amazed at the result.

Be relevant on social media

Having an account on social media alone is not enough, how relevant are you? Perhaps you heard the word before that “you need to be social on social media”.

Social media is a great platform to interact with your audience. How much are you responding to messages on your social media and are they timely?

Social media is a great tool for keeping your presence in the market and also for churning out quality content that can drive traffic to your website.

If you carefully follow through this process we just discussed in this article, you can be sure that site rank will greatly improve and your website link profile will become stronger.

The exciting part of these strategies is that you don’t even need finance to start implementing them, all that is required is your time, and will be amazed at the result.

Do you want to drive more traffic to your website through link building? Click here to contact our team at ducehost today for a free consultancy.

 

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How we Create a Diverse eCommerce Content Strategy

One of the fundamental part of gaining brand recognition and attracting new customers is by creating content to market your online store.

Instead of promoting your store and products directly, content marketing is the practice of sharing valuable information with your target audience to connect with them, provide useful tips and expert know-how, establish a relationship, and ultimately drive sales.

Content marketing strategies are typically centered around any of the following:

  • On-site content, like blogs, guides, and infographics
  • Informational, educational videos
  • Lead magnets, like eBooks and checklists
  • Webinars

What is content strategy?

A content strategy is a clear plan that details the goals you want to accomplish with your content and how you plan to achieve them. 

It often details what types of content you want to write, the general topics you want to cover, the SEO keywords you want to optimize for, and the audience you want to reach.

Content strategies are essential to giving focus to your blog posts, videos, and lead magnets, and a necessary step in helping you build your brand. 

Here’s how to create the content strategy for your online store in 7 easy steps:

  1. Write down your Content Goals
SET GOALS

You absolutely need to know what you want your content to do for you before you start. This will affect how you’re optimizing it…

…the audience segment you focus on, and the topics that you choose.

Write down your overall business goals for your content marketing campaigns (like selling more or increasing brand recognition) as well as smaller steps you want to accomplish in order to reach those goals.

These are a few common ones:

  • Increased site traffic
  • Heightened SEO visibility
  • Improve your site’s domain authority
  • Increase social shares
  • Establish credibility for your brand or building thought leadership
  • Drive email sign-ups or other forms of lead generation
  • Boost sales and increasing product knowledge or awareness
  1. Dive Into Competitor Research

Competitor research is an often overlooked part of content strategy creation, but it shouldn’t be.

Look at what direct and indirect competition is doing and gain inspiration from their content.

Aim to do something more and something a little different. Snag their best strategies and adapt them for your brand.

If you want to take this to the next level, use tools like BuzzSumo and SEMrush to identify top competitors in your space, including those who are ranking for SEO keywords or topics that you want to rank for.

  1. Start with Topic  & Keyword Research

You’ve conducted the research into your own goals, your audience, and your competition. Now it’s time to apply that to topic creation. 

SEO Friendly Content
  1. Assess, Monitor & Optimize

As your content strategy is implemented, monitor your progress closely so that you can adapt as needed. 

Note that it will take several months (sometimes longer) to see progress. That’s okay; it’s about momentum.

Content creation can be like the holy grail of marketing for a business, but only if it’s executed strategically. 

Businesses with eCommerce websites should invest the time into creating a strong, perfect-for-them content strategy that is designed to appeal specifically to their target audiences. 

This is how you can set yourself apart from the competition and scale your business moving forward.

Thank you for reading kindly leave a comment below, if there’s any other thing you will love to know.

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5 Proven ways we drive traffic to your Online store

 In 2020, online sales were soaring across the board and 2021 isn’t left out too. Because of that, new eCommerce companies are popping up all of the time.

But how do you stay on top of the pack and set your business up for success in this increasingly competitive marketplace?

One of the main things you’ll need to do is work on driving traffic to your online store.

We’ve created a list of 5 tips to use in order to significantly increase website traffic.

1. ATTRACT CUSTOMERS WITH A SALES CAMPAIGN

By creating the right sales campaign, visitors will come running to your website looking for a good deal.

Whether that campaign is planned just in time for the next holiday season or for no particular reason, people will respond.

To get you started, here are some campaign ideas you can implement:

Offer a competition or giveaway:

People love being rewarded. You can offer an incentive in which visitors receive free shipping or a coupon towards their first purchase if they sign up for your mailing list.

This move motivates them to enter your site and shop.

Create a coupon available on your website only: Speaking of coupons, they’re also a surefire way to lure guests in, whether it’s 15% off or 50% off.

By making the coupon accessible through only your website, you can ensure that more visitors will come your way and find themselves shopping.

Create a sense of urgency: Whether it’s a flash sale, free shipping until the end of the month or announcing a huge upcoming sale, urgency is a tactic which is sure to drive visitors to your site.

When you input a countdown clock on your website for a particularly exciting event or sale, users will be motivated to continue to re-enter your website again and again waiting in anticipation.

BOGO (buy one, get one) deals: Whether it’s scarves, notebooks, chocolate bars, or plants, most of us are more inclined to buy when we know we’re getting something for free.

At the very least, we’ll come to check out the website to see what this deal is all about.

However, just creating a sale is only step one. Without a proper promotion plan to back this action up, you can end up running down lost roads.

This is especially true when you don’t have a brick-and-mortar shop with a huge sign out front screaming “SALE NOW.”

That’s where marketing promotion comes in. Whether you conduct your advertising efforts via social media, email marketing, or other efforts, this promotion is the missing ingredient to your sales’s success.

So, are you ready to get more website traffic? Combine the efforts of a creative campaign with the following promotional tips, and you’ll have the formula for success.

 2. TARGET YOUR AUDIENCE ON FACEBOOK

A Facebook page: ( Neil Patel )

Did you know that 75 percent of consumers turn to Facebook before making a purchase?  That’s reason enough to be active on today’s most popular social network.

Plus, it’s one more way for customers to hear from you and stay up-to-date on your business’s news.

Create a Facebook page

In 2020, having a Facebook page for your business is not a recommendation, it’s a requirement.

Customers will look to your store’s Facebook page for crucial information, like your website’s link, phone number, reviews, and customer support.

This is also a good place to publish and promote any content that links back to your website, such as a sales campaign (as mentioned above), a blog post (providing a link straight to your site), or a new item available in your store.

Run Facebook ads

Pay-per-click advertisements on Facebook have become fundamental to businesses seeking to broaden their target audience.

Set a budget, a campaign objective (like traffic, engagement, conversions, etc.), a timeframe and then pay for and run your ads.

The difference between promoting ads and simply publishing to your Facebook page is the difference between night and day—whereas only your followers

(and not that many of them) will see posts published on your page, you can target anyone on Facebook, anywhere in the world with your Facebook Ads.

The advantage of Facebook is that it allows you to target more specifically than any other platform based on the huge amount of data that it holds.

So, since these potential customers are on Facebook to leisurely browse, it’s the perfect place to whet their appetite for your product.

If you’re looking for an easier way to create and run ads, you can use Wix’s Facebook Ads tool, which uses AI to A/B test your ads, track sales, and locate the ideal audience to target. You can also set the ads to run on Instagram.

3. UTILIZE CONTENT MARKETING

If you’re a newer company trying to compete with bigger brands or if you’re trying to increase your brand recognition, a great way to grow your website traffic is through content marketing.

Content marketing refers to any content your business creates that offers valuable, relevant, and engaging information that’ll attract your targeted audience to your online store and your brand.

The immediate goal isn’t necessarily to get them to buy, but to stimulate interest in your products and to present your business as an authority within your field.

Some of the most common forms include blogs, videos, and infographics.

4. ADVERTISE ON GOOGLE

Whereas with SEO, you garner traffic organically, here you pay Google to show your site to your target audience.

Each click you receive due to their ads costs a specific amount depending on the keywords you’re targeting, which is why they’re called PPC (paid-per-click) ads.

You’ll need to budget a bit more money for this method, but the results can be significant.

This method of advertising can be performed via Google Ads, an online advertising platform where users pay to share their content to a massive span of potential site visitors across the Google Ad Network.

(It reaches over 90% of Internet users worldwide.) It’s not just about being able to access nearly everyone online…

…but the fact that you can target as specific criteria as you want (location, demographics, keywords, etc.).

To get started, check out this step-by-step guide for advertising on Google.

https://twitter.com/AskDannyG/status/1361685015021694977?s=20

5. LEAN INTO EMAIL MARKETING

The first step you’ll need to take is to grow your email list. One way to get people to sign up for your emails is by adding a lightbox to your site that promises a discount on their next purchase if they provide their email address.

You should also add the sign-up form in your site’s footer so shoppers can opt-in to learn about your store’s updates and promotions.

Once you have your list of emails, you’ll need to make sure that the emails you send are opened and the links inside of them are clicked.

Thank you all for reading, kindly drop a comment below if you need more proven ways to drive traffic to your site.

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HOW TO USE YOUR BLOG TO PROMOTE YOUR PRODUCTS AND SERVICES.

Having a company blog is one of the key ways to indirectly promote your business online, but what about using your blog to directly promote your products and services?

While it may not be “blogging best practice” to promote your products and services directly on your blog, we are going to show you how it can be done in a tactful and clever way.

There are many advantages to having a company blog, but the two most important things that your blog helps to establish is:

  1. Traffic to your website (which hopefully converts into sales)
  2. Your reputation as an expert and thought-leader in your field.

This means that your blog needs to first and foremost be perceived by your audience as extremely valuable and helpful to supporting their needs. This is truly the first step and if your company blog is not yet here, it may be best to not proceed any further.

While you never want your blogs to simply be about all the cool things your company does or all the products you have for sale, there is some merit in sharing some of the services and products your company provides.

The trick with doing this successfully is to absolutely avoid the 3 No’s which are-

NO to being salesy

NO to being pushy

NO to being obvious

Blogging is very different from advertising, and your company’s sole intention should never be to use blogging as a direct marketing tool.

Establishing a solid blog following and earning the trust of your readers there may be a small window of opportunity to directly promote your products and services.

Here is how to go about it in a clever and tactful way-

Ask Yourself- Is the product or service I am promoting on my blog useful?

If your brand made it or owns it, chances are you are going to think it’s useful, but go a little deeper. Your products and services may cater to a specific audience but chances are there is an even more specific market that is interested in your blog.

Ensure whatever product you choose to promote offers direct and clear cut value to your readers and not just your overall demographic. This is going to help your promotion to be more successful and better accepted by your readers.

What Am I Promoting and Why? 

After you have selected the best product to promote to your readers it is important to establish why you are promoting it. This is going to help you not only formulate a solid blog post but it is also going to help  you set the intention of what you are trying to achieve.

Speaking of intention, mentioning a product or service in your blog posts doesn’t always have to be about getting a sale. It can be about simply educating your customers or learning what your customer’s reaction is to the product or service.

Formulate your intention and then assess the product you have chosen by asking yourself- why?

In order to determine the best product to choose, take a moment to browse through your reader comments or questions. You may find a common theme in what they are asking, or you may discover a product or service that could be most helpful.

Popular or trending topics on your blog may also provide a clue as to what products or services can be seamlessly promoted.

Let the Benefits Become the Pitch

The benefits of your products or services should be the theme of your blog post and not the product or services themselves.

This helps to gently suggest your products or services to your readers rather than pushing it or forcing it on them. It also helps to ensure that your blog post is offering greater value than just a sales pitch.

In order to formulate the pitch or the heart of your promotion, it is important to focus on the benefits that your product or service is going to offer and then use that as your foundation.

Here is a 4 step guide to help you with this process –

  1. Select Your Product or Service (eg. water bottle)
  2. List the Top 3 Benefits (eg. staying hydrated, beautiful design, BPA free)
  3. Pick a Benefit to Write Your Content About (eg. Why It’s So Important Your Water Bottle is BPA free)
  4. Integrate pitching your product as a solution (eg. we offer BPA free water bottles…)

Offer More Than One Solution

It is important to offer more than just your product or service as a solution to the “problem” or “hurdle” raised in your blog post.

When you only provide your product or service as the solution it can cause your readers to become skeptical and can make them feel hesitant in trusting you or taking action.

Offering more than one solution is therefore recommended to avoid your blog post coming across as pushy or salesy.

Set Up Tracking for Analytics 

Once your blog post is written you will want to be sure you can track your audience and how many people click and follow through with purchasing your product or service.

This will help you to determine the effectiveness of your post and whether promoting through your blog is helping or hindering your business.

To do this you can set up a conversion pixel on your post or use a special shortened URL that can be tracked and monitored to see how many people are clicking over to the checkout page.

Promoting the Post 

Stay away from using headlines to promote your post such as- “Check out all the great things our product or service can do for you.” Instead, focus on promoting the benefits without even mentioning your product or service.

Remember, the art with this is to be tactful and to stay away from obvious promotion.

Sticking with the drink bottle example, your headline for your blog promotion can simply be- “Why BPA is dangerous for your health…” or “Why your water bottle may be bad for your health.”

Again, this headline or promotion sticks to dealing with the benefits. This will also make your blog post promotion seem far less salesy which may help to earn you more clicks and conversions.

Measure Your Blog’s Performance 

After publishing and promoting your blog post you have to track the results and see how your blog post is converting into sales, and whether it is having any adverse effects on your readership.

Through analysing you can determine what is working and what may need to be changed or tweaked.

It may also be interesting to compare the performance of promoting in your blog posts with promoting on other mediums or channels.

If you have been tactful enough and truly provide content of value on a regular basis, you may find that your blog promotions earn you a nice handful of sales. Just be sure that you don’t abuse your blog promotion skills however, as readers can very quickly become desensitised.

Conclusion

Your company’s blog is one of the most valuable marketing tools you have. It’s valuable because it is not centered around making sales and instead is centered around offering your readers and potential customers value. This helps your brand to appear worthy and credible and conveys a powerful message- that you care about your customers.

If you abuse your blog, it can have the reverse effects and can make readers see your brand as pushy, unworthy or not to be trusted. It can also cause your readership to go elsewhere, which over time can negatively impact on your conversion rates and sales.

DOWNLOAD THE DUCEHOST BLOGPOST AUDIT HERE to optimize your Blog Performance. This is worth 20000. Try it and experience a boost in your Blog performance and in turn a boost in Sales of your Your products and Services.

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5 Shocking reasons why every business needs a website

In this 21st century, it is unrealistic to run a business effectively without a website. With the advent of the internet, not being ‘Tech savvy’ or ‘Lack of funds’ or even ‘I don’t have enough time’ is no longer an excuse for not getting a professional website for your business. Not having a website is actually costing you a fortune financially including your time and energy.

This is a bit of statistics that might give an insight to how important a website is to you, 81% of people research a business or service on the internet prior to making a purchase decision. That’s 25.92 million people searching for businesses online. Yet a huge percentage of business owners listed on business directories like vconnect don’t see the need for a website. We’re not statisticians, but we can see that there’s a glaring disconnect here.

Still unsure if your business needs a website? Keep reading

A Website attracts new customers which in turn generates more income for your Business

An insight to the statistics of 81% of prospects researching your business before making a purchase online is that people check your website an average of 5 times before buying from you. If you don’t have a website, you are losing money on the table.

Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.

A Website builds instant trust for your business and service

First impressions count, and websites allow you to make a very strong impression with a well-designed introduction for your business.

A website can help showcase your expertise and better position your business to the customers you want. A website can be your number one tool for standing out in a crowd.

A Website is not as expensive as you think

The initial fear of starting your website development process is totally unnecessary. Most web hosting companies like ducehost also offer web design as an added service for clients. This makes your signup process quick and painless.

A Website offers a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority.

Over time the relatively low investment of getting a business website will payoff for your company by driving you new customers and building your brand.

A Website keeps you in control of your Brand

Do you know that you can be reviewed as a business with your website? Sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews believe them and this in turn influences the brand.

A website shapes the perception of your business in a way that social media channels cannot provide. Having a website helps you position yourself in the market to get the exact type of customers you’re looking for

A Website will save you time

Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things.

There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business.

If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority.

It’s easy to be a better business. Get a website.

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5 things we must know before building your website

Your website is the foundation of your internet existence. It is the bridge that connects your great products and services to the online community that is your market and audience. In today’s world, it is almost impossible for a business to succeed without a firm web presence.

Even if you already have a website, reviewing these points may shine a light on that one thing you overlooked. Use this guide as your resource to make the process of creating your own website a whole lot easier.

Establish the aim of your website

It’s always important to ask crucial questions about why you’re building the website. Is the aim of your site to inform people that your business exists and encourage them to get in touch? Is it to sell your products online? Or how about to showcase your creative work? Having a clear focus will help you as well as your visitors.

 Know your target market

Make sure you clarify this early on as it will affect your theme, design, content, usability, networking efforts and search engine optimization. In short, everything revolves around your target market.

Choose your domain name wisely

Pick something that’s short, easy to remember, and reflects the nature of your site. It’s not easy to change it at a later date, so now’s the time to get it right. Of course, if your site is for your business, then it only follows that your domain name to it.

Be informed about SEO

Search Engine Optimization is going to play a big part in attracting people to your website. As well as incorporating keywords or search terms that your audience is likely to be typing into Google, you need to provide the search engines with a succinct explanation of what those visitors will find when they get there. In the meantime, Google Adwords is a great tool for researching keywords in your subject area.

Set yourself a deadline

Web design can take more time if you don’t manage your time properly. Set yourself daily or weekly targets of having certain areas of your site done – this way you won’t get tired and frustrated doing too much at once. It is important you build a process that is efficient enough to bring results. If you can answer the first question of establishing the aim of your website, it will provide you with knowledge on what functions you want for the website.

Planning out your content on your website gives you an edge of optimizing the features of your website for your prospective clients. Important questions to ask are how do you want your customers to feel when they come to your website (i.e. User Experience). Another important question to ask is, how easy will it be for users to navigate your website (i.e. User Interface)

Designing a website is more than having a lot of functions, you always want your customers to come back and engage with your website. Planning how your site looks, along with the features will make you reach your target audience at a faster rate and in turn improve on your Sales or leads or any other form of Data you will want.

You still have a chance of getting your website up and running with our team at ducehost. We offer planning strategies that make your website a sales machine for your business. This includes us knowing who your ideal customers, what they like, who they are etc. Which all become data in building your website.

You’re also more than welcome to contact the design experts at Ducehost on Instagram to get a free, completely customized quote about making your site with high performance and Responsive!Don’t forget to follow us on Instagram at Ducehost.

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How does responsive design help your website?

You may have heard the phrase ‘responsive web design’ thrown around a lot over the last few years. If you are unsure whether or not your business should be implementing a responsive design to your site, learning a bit more about it might help you with your answer!

Responsive design can help you solve a lot of problems for your website. It will make your site mobile-friendly, improve the way it looks on devices with both large and small screens, and increase the amount of time that visitors spend on your site. It can also help you improve your rankings in search engines.

The ultimate goal of responsive design is to avoid the unnecessary resizing, scrolling, zooming, or panning that occurs with sites that have not been optimized for different devices. It is often very difficult to navigate these sites, and it may even cost you potential customers who become frustrated with trying to figure out how to do something.

Responsive website stats suggest that it’s wise to appeal to both desktop and mobile viewers. The number of mobile viewers now outnumbers desktop, and this number will only continue to rise as global smartphone accessibility increases.

Here are some of the major benefits you get when your website is responsive

  • Cost effectiveness
  • Flexibility
  • Improved user experience
  • Search engine optimization gains

Cost Effectiveness

If you had the idea of creating a website for your desktop audience without your mobile audience in mind, please drop it. Majority of users would view your site on their mobile especially if you offer ecommerce services. Your can reach your sales goals when your site appeals to all your users on all devices.

Flexibility

When you have a website with responsive design, you can make changes quickly and easily. You do not need to worry about making changes on two websites. This flexibility is a huge advantage when you just want to make a quick design tweak or fix a typo on your site—you only have to do it once.

Improved user experience

User experience is crucial to website owners. You want people to enjoy using your site, and you want it to be easy to use which in turn makes it easy for you to convince them to come back. If someone visits your website on a mobile device, and it takes forever to load or your pictures do not have the proper resolution, it can make your company appear very unprofessional.

Being unprofessional with your site design will in turn affect how your customers perceive your brand. Having a responsive site will make it easy for visitors to trust your brand and engage with your content online.

Search engine optimization gains

Search engine optimization, or SEO, is a strategy used by many companies to help boost themselves in Google’s search page rankings. The closer you are to the top, the better the chance potential customers will find you.

Responsive design can help with SEO because Google gives preference to websites that are mobile-friendly. In combination with other SEO factors, responsiveness can help give you a big boost in search engine results.

If responsive website success stories don’t convince you to make the change to this way of designing, then let the cost and time savings convince you. Responsive design is an important part of any modern web strategy—and it should be part of yours, too.

If you’re ready to invest in a responsive website, check out our responsive design page and our web domain and hosting platform to learn more about how much a new design will cost, as well as some other additional benefits we didn’t cover in this article. You’re also more than welcome to contact the design experts at Ducehost on Instagram to get a free, completely customized quote about making your site with high performance and Responsive!

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WHY ISN’T ANYONE VISITING YOUR WEBSITE?

When you open up your website’s analytics and see that no one is even visiting your website, how does it make you feel, pretty disheartening, right? It’s a moment when you may feel you’ve wasted your time. All the time, energy, and money you’ve invested into your website has had no impact.

The fact is, there are a lot of people online who want to connect with you and want to visit your website. They are online, researching solutions, and yes they want your services. The issue is not with a lack of people but the lack of a direction to you

Here are 5 Reasons why Businesses aren’t visiting your website

You’re missing on Social Media

Most businesses focus on building a website to make money and return on investment. They fail to build a corresponding online presence on social media. Your online community is the force you need to drive traffic to your website. If you can be found on social media, you can be found on your website

You’re not exploring Backlinks

Backlinks are simply links that link back to your website. They are good for both search engines and humans too. A great strategy to getting quality backlinks is guest posting, writing a column, getting featured in the media, or having such awesome and compelling content that everyone links to it.

Your site loads slowly

Statistics shows people will wait 7 seconds for sites to load before they hit the back button. Not only that, various studies show that website visitors are more likely to return to websites that load fast. That been said, it is very important to say that as a website or business owner, you are constantly optimizing your page speed and looking for ways to improve your page speed. The faster it loads, the more prospects you’re likely to retain.

Your website isn’t mobile friendly

Responsive website design is vital. One of the great features of a responsive website is that it can be optimized for speed. 

With the rise of mobile use, your website needs to support them. Google ranks mobile sites higher in mobile search results. This means you could really be missing out.

Search engines aren’t indexing your site

You don’t need to invest buckets of money into Search Engine Optimization (SEO), but you do need to have a website that is, at the very least, technically visible to search engines. On top of that, if you can do further on page, off page, and local search engine optimization, it can certainly help you get found based on searcher’s queries.

Making more awareness of your business online and what you do will take time. There’s no shortcut to building online relationships and getting known but once you’ve really reached out and connected, you’ll have solid and diverse traffic sources for your website.

And some of it is strategy and technical too. Getting backlinks, SEO, proper design, and having a website that is mobile friendly will all play a part in increasing traffic too.

What do you think of this list? Can you see where your website might be improved? As always, We’d love to know your thoughts. You can learn more about us or follow us on instagram. Would love to hear from you.