Gone are the days when starting a business came with the challenges of how to reach your target audience, how to create more visibility for your business, and how to engage the traditional media like print media, billboards, and many more.
With the advancement of digital marketing, reaching out to larger audiences, and getting your business in front of them has never been easier.
Unlike before that, you have to think of the marketing and advertising cost of going to the radio, television, or newspaper media. Digital marketing has helped a lot of businesses not just in visibility, but being able to start up and reach out to thousands of people from the comfort of their homes.
And with the continuous increment in internet usage with each passing day, the internet has provided a unique opportunity for businesses to maximize their potential with the help of internet power by delving into the online advertising space.
Many still believe that the digital market is just about posting on social media, but it’s more than that.
Digital marketing has so many aspects such as…
- Email marketing
- Search engine optimization (SEO)
- Social media
- Content marketing
- Copywriting
- Video marketing
- Website
And many more
An important aspect of digital marketing is email marketing, but oftentimes many businesses tend to ignore it.
According to Gabriel Showole, CEO of Kayshow Concept, when digital marketing is properly implemented, there’s no limit to what businesses can achieve.
Gabriel is a highly experienced digital skills coach. He trains entrepreneurs and career professionals on how to maximize digital marketing for their businesses.
Our marketing team struck up a conversation with him on our podcast. This is what he had to say about digital marketing and business growth today.
The Importance of Email Marketing
Email marketing is one of the cost-efficient digital marketing strategies out there but people tend to ignore it probably because it’s been around for years so people underestimate its value.
Considering the fact that an email account is required to open any social media account, which means there is no one with a social media account that does not have an email.
Going by this simple calculation, there is no limit to the number of people that you can reach via their emails for the purpose of marketing.
What a website can do for your business
There are so many reasons why your business needs a website. From being able to automate your business to reduce the cost of renting space. You can put all your information on the website and just direct people to go and check you out from your comfort zone.
Having a website can take the stress off you as a business owner, reduces staff costs and resources, at the same time it shows how professional your business is.
Now the challenging aspect of the website especially in a country like Nigeria is that most people don’t trust the website.
How do you close the gap of distrust on the website?
It is not wrong when people are being skeptical about your website or scared of being scammed. But one of the many ways you can help your audience see that your website is genuine is through reviews.
Statistics have shown that most buying decisions on the website are made after the customers have gone through the review page.
What is the importance of testimonials and referrals from your customers?
To build trust, testimonials are very important for your business. For instance, you can get a 3rd party app like google review for your website.
When people are able to give a review about your product and services, it won’t only help build trust between you and your customers but also boost your ranking on the SEO.
How can you make your business stand out on Google search?
Placing your website where it’s visible
Connecting your website to the Google search console, google analytic is very important because this is where you get to see if your website is getting ranked and what you need to do to improve it.
Maximize the use of your social media account
Being consistent with content on your social media accounts is very important. Creating content, writing, and posting on blogs can help to boost your visibility on the Google search engine.
Digital marketing is one of the proven ways to reach your target audience and achieve your business goals.
With varieties of strategies that you can implement for your business, you can increase your business sales, visibility, loyalty, awareness, etc. through digital marketing.
Choose the strategy that best suits your business as the success of your marketing strategies depends on how best they suit your business and how you execute them.
Do you wish to take advantage of digital marketing and websites for your business? Simply click here to book a free consultation with our marketing strategy team today.