How we Create a Diverse eCommerce Content Strategy

One of the fundamental part of gaining brand recognition and attracting new customers is by creating content to market your online store.

Instead of promoting your store and products directly, content marketing is the practice of sharing valuable information with your target audience to connect with them, provide useful tips and expert know-how, establish a relationship, and ultimately drive sales.

Content marketing strategies are typically centered around any of the following:

  • On-site content, like blogs, guides, and infographics
  • Informational, educational videos
  • Lead magnets, like eBooks and checklists
  • Webinars

What is content strategy?

A content strategy is a clear plan that details the goals you want to accomplish with your content and how you plan to achieve them. 

It often details what types of content you want to write, the general topics you want to cover, the SEO keywords you want to optimize for, and the audience you want to reach.

Content strategies are essential to giving focus to your blog posts, videos, and lead magnets, and a necessary step in helping you build your brand

Here’s how to create the content strategy for your online store in 7 easy steps:

  1. Write down your Content Goals

You absolutely need to know what you want your content to do for you before you start. This will affect how you’re optimizing it…

…the audience segment you focus on, and the topics that you choose.

Write down your overall business goals for your content marketing campaigns (like selling more or increasing brand recognition) as well as smaller steps you want to accomplish in order to reach those goals.

These are a few common ones:

  • Increased site traffic
  • Heightened SEO visibility
  • Improve your site’s domain authority
  • Increase social shares
  • Establish credibility for your brand or building thought leadership
  • Drive email sign-ups or other forms of lead generation
  • Boost sales and increasing product knowledge or awareness
  1. Dive Into Competitor Research

Competitor research is an often overlooked part of content strategy creation, but it shouldn’t be.

Look at what direct and indirect competition is doing and gain inspiration from their content.

Aim to do something more and something a little different. Snag their best strategies and adapt them for your brand.

If you want to take this to the next level, use tools like BuzzSumo and SEMrush to identify top competitors in your space, including those who are ranking for SEO keywords or topics that you want to rank for.

  1. Start with Topic  & Keyword Research

You’ve conducted the research into your own goals, your audience, and your competition. Now it’s time to apply that to topic creation. 

SEO Friendly Content
  1. Assess, Monitor & Optimize

As your content strategy is implemented, monitor your progress closely so that you can adapt as needed. 

Note that it will take several months (sometimes longer) to see progress. That’s okay; it’s about momentum.

Content creation can be like the holy grail of marketing for a business, but only if it’s executed strategically. 

Businesses with eCommerce websites should invest the time into creating a strong, perfect-for-them content strategy that is designed to appeal specifically to their target audiences. 

This is how you can set yourself apart from the competition and scale your business moving forward.

Thank you for reading kindly leave a comment below, if there’s any other thing you will love to know.


2020 is quickly coming to an end and if you still want to meet or surpass your sales goals for the year, you still have time to make an impact.

Depending on your business, the end of the year may be your busiest or slowest time. But no matter what your projections are for the rest of 2016, there are some fail-proof ways you can drive a huge wave of sales to your business.

Here are 6 e-commerce growth hacks that will help your sales to skyrocket so you can end 2020 with a bang:

Growth Hack #1: Go Big With Branding 

Especially as the holidays approach, companies that can focus on their brand rather than their products and services, often tend to see a huge increase in sales. If you have been working on building your brand throughout the year, now is the time to really drive the message home.

For example, JUMIA has built their brand around the fact that as an Ecommerce store in Nigeria, you can get any product at very affordable prices. As the holidays are approaching, Jumia amps up their marketing message by promoting the “Black Friday” campaign. This campaign helps to drive home the message that Jumia is the more conscious choice when it comes to shopping online.

Growth Hack #2: Go Video for High Impact 

There is a lot of competition around this time of year, which means that if your brand is going to stand out from the crowd you have to think about shifting your marketing to a whole new level.

One of the easiest ways to stand out from the crowd is to create video content. Video content is not only visually appealing but it can help to showcase your brand’s products and services in a whole new light.

Videos also engage the senses, which means that your marketing message automatically drives more impact and allows your audience to see your products and services in a whole new light.

Videos also allow your audience a more personal insight into your brand, which can go along way when it comes to making your brand stand out against another.

Growth Hack #3: Create Package Deals 

One of the best ways to get your customers spending more is to create package deals with complimentary products or services bundled together.

This is not only great for boosting sales, but it also gives context to your products and services and allows your customers to get a richer experience.

When you offer bundle deals, subconsciously they are also perceived as having a higher value, which can also help interested customers to take the plunge and finally purchase.

Bundle deals are also a great way to get rid of excess inventory, so you can go into 2021 with a clean slate.

Growth Hack #4: Look at the Trends

While there are timeless classics when it comes to marketing and promoting your e-commerce store, there are also evolving trends that your brand should always pay attention to.

Keeping ahead of the trends, especially on social media and the news is going to help give you content ideas and new inspiration on ways to market and promote your products or services.

By paying attention to trending news stories, you can ride the wave and capitalise off the number of people searching for that term.

For example, if you are a security e-commerce store and there is a recent hacking in the news, that is the perfect time to release a blog article telling businesses and people how they can protect themselves and what services your company may offer.

Trending news is always changing, but it provides a wonderful opportunity for reaching out to a whole new audience in order to boost sales.

Growth Hack #5: Encourage User Generated Content 

User generated content is huge right now, especially on social media platforms like Instagram.

Lifestyle and fashion brands tend to perform best when it comes to user generated content, but that doesn’t mean that you can’t get creative and make it work for your business.

There are many ways that you can use user generated content to increase sales and get people talking about your brand, but one of the best strategies is to run a competition.

Ask your Instagram following for example, to snap a shot of them using your product with a specially curated hashtag. Give them an incentive by offering them some type of reward, prize or experience.

If you offer the right reward and target the right customers, your promotion will soon go viral, helping your product to get on the feeds of thousands of people. Not only will this give you lots of exposure, but it will also help you to increase those last minute holiday sales.

If you are a B2B brand, using the user generated content strategy may be tougher, however you can instead turn your attention to social proof.

Providing social proof such as testimonials and case studies or sharing the number of customers that you have served, can go a long way in  building up trust and getting businesses interested in buying your products.

Growth Hack #6: Offer Gifting Options 

With the holidays fast approaching, offering gifting options is another great strategy to get customers in the mood to buy.

Nowadays, people are always looking for practical and unconventional gifts that stand out from the crowd and are personalised. So even if you sell a product or service that is not mainstream, consider creative ways to market it as the perfect holiday gift.

This includes offering everything from fancy packaging, gift wrapping and even beautiful looking gift certificates. Get creative with what you choose to offer and make it as easy and as accessible as possible.

You may also have to think about extending your refund policy or being more generous with your terms and conditions.

Remember, around this time of year most people are looking to keep purchases as simple and as stress-free as possible. By finding ways to create this vibe on your own ecommerce store, it is going to drastically increase sales and will keep your customers coming back to your store year after year.

As 2020 draws to a close it is important to think about how you can use all the things that you have learned from the year gone by and apply it to every area of your business so you can end the year on a strong note.

Implementing just some of these easy growth hacks will also help you to boost your sales and will keep your business thriving well into 2021 and beyond.

Are you ready to close out 2020 with a bang, follow us on Instagram, Facebook, Twitter and Linkedin for more interesting Updates?

5 Critical things to consider when building your money-making online store.

The United Nations Trade and Development reports that e-commerce is worth more than $22 trillion and this number is continuing to rise as the years progress.

Don’t you want your brand to be a part of all of this?

To make this more interesting, millennials are the largest demographic shopping online. As they become the largest group of consumers in the world, it is going to be important for your business to have online purchasing options in order to stay relevant.

Like all things in marketing, having an e-commerce store is about appealing to your customers and ensuring that you are taking into account their needs and lifestyle.

But if you are wondering where you should begin and how you should get the ball rolling, here is where to start

5 Critical Things to Consider When Building Your Money-making Online Store

There is a lot of information out there on how to start an e-commerce store but it can be hard to separate the facts from the fiction.

We are going to aim to simplify the process as much as possible so you can make the best decisions for your brand and your customers.

The first step is determining the type of platform you want to use

1.) The Platform of Your Choice

There are so many great e-commerce platforms out there that offer a range of functions and services. They also range in price and terms of service. Of course, then there is also the option of having your e-commerce store uniquely coded for your business.

Most of the existing e-commerce platforms out there are also pretty adaptable, which means that you can easily make tweaks and changes to suit your brand. Some of these platforms are Shopify, WooCommerce, PayPal, Weebly, Square Space, Wix etc.

2.) Choosing your Payment Gateway 

No matter what platform you choose, chances are you are also going to have select an appropriate payment gateway. This payment gateway is going to allow you to process transactions from credit cards and allow you to access your money.

In Nigeria a very popular gateway to consider is Paystack. Paystack allows you to Make instant transfers and Retrieve all your transaction and customer data.

3.) The Most Effective Delivery Process 

Once you have considered the platform and payment processor, the next step is considering how you are going to deliver your products or services to your customers.

Many online store platforms offer ways to deliver virtual or downloadable products or services, but if you are doing physical products you will need to come up with another solution.

While there are likely to be a range of shipping companies in your area that you can utilize, doing your research to find the best option for your brand would definitely be time well spent.

4.) Crafting Your Sales Funnel 

The idea of a sales funnel is to guide your leads through your website so they become paying customers.

There are many techniques and tips you can employ to create an effective sales funnel and while we won’t go into all the details here, one of the most important things is the ease of purchasing your products or services.

By having a really clear, simple and easy way for your customers to view your product it will definitely help to drive sales.

Once your customers have placed the item in their shopping cart, the next few steps are also extremely important.

 5.) Encourage Online Reviews

The final step that you have to consider when starting your online store is collecting reviews.

Reviews are super important when it comes to online shopping and in fact, many customers report that reading reviews are an important part of their decision process when choosing what to purchase.

In fact, 88 percent of consumer trust online reviews as much as a personal recommendation, especially if the reviews are written in an honest and forthcoming way.

By taking these six steps into consideration, setting up your online store will be quick and easy, so you can start selling your products sooner rather than later.