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How Inbound Link Building Can Increase Website Traffic

If you go online today, you will find many great articles out there discussing the importance of websites for your business.

 While this is good advice for every business be it a startup or existing business, most times the greatest challenge is not setting up the website but how to drive traffic to it.

After setting up your website, what are the next steps to take to make sure that search engines like google can easily find your website?

One of the many strategies you can employ for optimizing your website is inbound link building.

I’m sure you must now be wondering what is the whole thing about the inbound link or link building.

Link building is the process of connecting links from other websites and placing them on your website. Since you know that links are vital for web crawlers as that is the only way they discover websites, and placing links on your website is a great way of getting ranked in search results.

How does inbound link building work?

They work with specific and strategic keywords as a lead for those links.

So in a nutshell, inbound links are links from other websites that drive traffic to your website.

And the more inbound link a website can secure, the higher it ranks on google search which is very healthy for your SEO.

We have put together some helpful nuggets when working on your website’s link profile so that you can improve your online presence.

Researching your competitors

Have you discovered your competitors are doing great with their website, and you are wondering how they are going about it? Then you need to research them.

Do you know your competitors can be of great help, to you only if you would allow them? The beauty of competition is being able to study your competitor’s weaknesses and strengths, and being able to fashion out a way to utilize both for your own success.

Get the strategy they are using that is working for them, and then adopt and improve on them. 

Make it your goal to analyze your competitor’s online presence, gathering information, and improving your marketing.

 

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Generate your internal links

These are links that users use to navigate through your site to find the content they are interested in.

Oftentimes, most businesses tend to underestimate the importance of internal links on their website. With internal links, you can determine which keyword you want to use for your text anchor.

With your internal links, you can place relevant keyword suggestions on your website thereby positioning yourself strategically to meet your target user’s inquiries.

Link out to other websites

This is also called outbound link which is simply giving out links to other websites from your website. Make sure you have a diversity of other sources linking to your website.

You can obtain links from websites that you are in the same market, blogs, news, social media, and many more.

Now, the higher the number of links you have to your website, the higher the chances of greatly improving your SEO ranking.

Don’t stop at getting a few links, make it consistent and continuous, and give out links from your website as well and you will be pretty amazed at the result.

Be relevant on social media

Having an account on social media alone is not enough, how relevant are you? Perhaps you heard the word before that “you need to be social on social media”.

Social media is a great platform to interact with your audience. How much are you responding to messages on your social media and are they timely?

Social media is a great tool for keeping your presence in the market and also for churning out quality content that can drive traffic to your website.

If you carefully follow through this process we just discussed in this article, you can be sure that site rank will greatly improve and your website link profile will become stronger.

The exciting part of these strategies is that you don’t even need finance to start implementing them, all that is required is your time, and will be amazed at the result.

Do you want to drive more traffic to your website through link building? Click here to contact our team at ducehost today for a free consultancy.

 

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WHY ISN’T ANYONE VISITING YOUR WEBSITE?

When you open up your website’s analytics and see that no one is even visiting your website, how does it make you feel, pretty disheartening, right? It’s a moment when you may feel you’ve wasted your time. All the time, energy, and money you’ve invested into your website has had no impact.

The fact is, there are a lot of people online who want to connect with you and want to visit your website. They are online, researching solutions, and yes they want your services. The issue is not with a lack of people but the lack of a direction to you

Here are 5 Reasons why Businesses aren’t visiting your website

You’re missing on Social Media

Most businesses focus on building a website to make money and return on investment. They fail to build a corresponding online presence on social media. Your online community is the force you need to drive traffic to your website. If you can be found on social media, you can be found on your website

You’re not exploring Backlinks

Backlinks are simply links that link back to your website. They are good for both search engines and humans too. A great strategy to getting quality backlinks is guest posting, writing a column, getting featured in the media, or having such awesome and compelling content that everyone links to it.

Your site loads slowly

Statistics shows people will wait 7 seconds for sites to load before they hit the back button. Not only that, various studies show that website visitors are more likely to return to websites that load fast. That been said, it is very important to say that as a website or business owner, you are constantly optimizing your page speed and looking for ways to improve your page speed. The faster it loads, the more prospects you’re likely to retain.

Your website isn’t mobile friendly

Responsive website design is vital. One of the great features of a responsive website is that it can be optimized for speed. 

With the rise of mobile use, your website needs to support them. Google ranks mobile sites higher in mobile search results. This means you could really be missing out.

Search engines aren’t indexing your site

You don’t need to invest buckets of money into Search Engine Optimization (SEO), but you do need to have a website that is, at the very least, technically visible to search engines. On top of that, if you can do further on page, off page, and local search engine optimization, it can certainly help you get found based on searcher’s queries.

Making more awareness of your business online and what you do will take time. There’s no shortcut to building online relationships and getting known but once you’ve really reached out and connected, you’ll have solid and diverse traffic sources for your website.

And some of it is strategy and technical too. Getting backlinks, SEO, proper design, and having a website that is mobile friendly will all play a part in increasing traffic too.

What do you think of this list? Can you see where your website might be improved? As always, We’d love to know your thoughts. You can learn more about us or follow us on instagram. Would love to hear from you.