It’s 2020 – and the world is fast becoming more reliant on the internet to get things done. An internet connection is no longer a luxury. It’s a necessity. Adding the COVID situation to the mix, we had to turn to the internet to keep most parts of the economy running. What does this mean for your business? If you don’t have a solid online presence, you may be missing out. Here’s why:
Why does your business need an online presence?
When you meet a potential customer, they’re usually in doubt whether to buy your product or not. Research has it that when people are in doubt, they are more likely to check the internet to make their decision.
If they check the internet and find your business in good light, you probably just gained a new customer. Your business gains instant credibility just because most people believe what they see on the internet. Of course, you have to finish the job with impeccable customer service.
Expands your reach
When you have a robust online presence, there’s really no limit to how far your awareness can go. An online presence is a solid foundation to run any marketing campaign.
Even if you run an offline advertising or marketing campaign, the people who notice your brand will search for you online. You will lose some potential customers if you don’t claim your space on the web before the search.
Much room for product showcase
If you sell your products from a physical location, there’s a limit to what you can display per time. Even if your store is gigantic, you can’t use the whole room as display racks. Your online presence can give you much more room for display.
For example, there are websites that are designed such that you can display an unlimited number of products for sale. This way your customers already know whether you have what they need before even coming to your store.
Your business can exist online on different platforms. For full effect, I would advise that you explore most of these options. Here are the practical options for putting a business online
Without mincing words, a website is the best option for putting your business online. When you have a business website, it’s like owning property online. You can display your products and even make sales without worrying about platform issues. Other options showcase your business using other websites.
This option includes Facebook, Instagram, Twitter, linkedIn and others. Most of your customers are active on one or more of these platforms. You can use your social media platform to draw potential customers to your website.
Even without a website, you can gain customers from your social media if you run it well. To gain more customers from your social media account, you need to manage the business account effectively.
There’s no doubt that the population of internet users will keep increasing. Eventually, all of your present and future customers will be online. Why not let them meet you there?