So you’ve just finished creating a website, and now it’s time to share it with the world.
After all, what good is your site if no one is around to see it?
Website promotion doesn’t have to cost you a ton of money.
In fact, it doesn’t have to cost you any money at all.
We’re sure you’ve encountered articles similar to this one that promises to show you “x amount of tips” to do something for free, only to have a big, red price tag at the end.
This isn’t one of those posts.
Everything listed will ensure your wallet stays closed.
Read on to discover the 10 best ways to promote your website for free.
How to promote your website
1 Solidify your website SEO
2. Harness the power of social media
3. Focus on quality
4. Take advantage of email marketing
SOLIDIFY YOUR WEBSITE SEO
SEO, or search engine optimization, is one of the most effective ways to promote a website, as it helps improve a site’s ranking on Google and other search engines.
Unlike paid search ads, SEO is totally free – the competition is open to everyone, based on the quality of the content you publish, the fluidity of the navigation you offer to your visitors, and the number of links you receive from external sources.
You can achieve strong SEO by placing certain keywords and phrases throughout your website, adding alt text to your images, and optimizing your headings so that your website can get found on search engines.
Additionally, all of Ducehost’s websites are instantly indexed by Google, which is a crucial first step in getting your website on Google.
This is the bedrock of website promotion, as it ensures your website can be discovered by new visitors.
HARNESS THE POWER OF SOCIAL MEDIA
Social media isn’t just a way for your friends from high school to show off pictures of their children or snap photos of what they ate for lunch.
It’s also an effective way to promote a website, as it helps businesses reach a diverse audience and build brand awareness.
Whether it’s on Facebook, Twitter or Instagram, social media marketing is important for engaging followers.
Importantly, posting compelling content increases the chances that your audience will share it – which is free promotion for your website.
Don’t forget to cross-promote so all of your networks benefit from as much of your content as possible.
For instance, you can share your Instagram video to Twitter or your latest blog post on your Facebook page.
You can also add a social bar to your website so that visitors can easily find your social profiles and share your content.
FOCUS ON QUALITY
When learning how to promote your website, your focus should be on publishing expert, informative content.
This is true regardless of which promotional strategies you choose, whether that’s posting on social media, writing blog articles or partnering with influencers.
Though you may be eager to get the word out right away, prioritize quality over quantity. This is one of the best things you can do for your business in the long
TAKE ADVANTAGE OF EMAIL MARKETING
There’s a reason you always see email marketing placed high up on articles that talk about how to drive traffic to your website.
Why? Because it’s proven to be effective over and over. In fact, its average rate of return can be as high as 4400%.
Newsletters are a particularly effective form of email marketing since they are a direct form of communication between you and your potential customers.
They also help you get subscribers and can help drive traffic to your site.
To create an engaging newsletter, keep your content punchy and direct, and use prominent CTAs that encourage readers to click.
That will help your content stand out from the sea of other newsletters your subscribers may receive.
Leave a comment below, I would love to hear what you think of this post and if there’s any other thing you would like to know.