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Domain Name and Hosting – The 123 Ultimate Guide

In the vast landscape of the internet, where every click counts, your domain name and hosting choices can make or break your online presence. A strong domain name coupled with reliable hosting lays the foundation for a successful website. In this comprehensive guide, we’ll walk you through the essential steps to ensure you not only get a good domain name but also choose hosting that keeps your site running smoothly.

Choosing the Perfect Domain Name

Domain Name

1. Keep It Short and Memorable:

Your domain name is your online identity, so make it easy for users to remember. Short, snappy names are not only easier to recall but also less prone to typos.

2. Target Your Niche:

Incorporate keywords relevant to your niche. This not only helps with search engine optimization (SEO) but also communicates your website’s purpose to potential visitors.

3. Avoid Hyphens and Numbers:

Hyphens and numbers can be confusing and are often misunderstood when spoken. Keep it simple and stick to letters.

4. Research Your Competition:

Look at the domain names of your competitors. While you don’t want to copy them, this research can provide insights into what works in your industry.

5. Choose the Right Domain Extension:

While “.com” is the most popular and widely recognized, there are many other extensions available. Consider your target audience and the nature of your website when selecting an extension.

6. Check Availability:

Before falling in love with a name, ensure it’s available. Use domain registration services to check and secure your chosen domain.

Selecting Reliable Hosting

1. Understand Your Hosting Needs:

Different websites have different hosting requirements. If you’re just starting, shared hosting might be cost-effective, while larger websites may benefit from dedicated hosting.

2. Evaluate Server Reliability and Uptime:

Your hosting provider should offer a high level of reliability and uptime. A site that’s frequently down can harm your SEO and frustrate your visitors.

3. Consider Page Load Speed:

Google considers page load speed as a ranking factor. Opt for a hosting provider that ensures fast loading times, enhancing both user experience and search engine rankings.

4. Scalability Matters:

As your website grows, so will your hosting needs. Choose a hosting provider that allows for easy scalability to accommodate increased traffic and content.

5. Check Customer Support:

A responsive and knowledgeable support team is crucial. When issues arise, quick resolution can prevent downtime and potential damage to your online reputation.

6. Review Security Features:

Protecting your website and its data is paramount. Look for hosting providers that offer robust security features, including SSL certificates, regular backups, and firewalls.

SEO Optimization for Your Domain and Hosting

1. Keyword Integration:

Incorporate relevant keywords into your domain name and content. This helps search engines understand your website’s focus.

2. Mobile-Friendly Design:

Ensure your website is responsive and provides an excellent user experience on mobile devices. Google prioritizes mobile-friendly sites in its rankings.

3. Optimize Images and Multimedia:

Compress images and multimedia files to improve page load speed. Use descriptive file names and alt text to enhance SEO.

4. Create Quality Content:

Regularly update your website with high-quality, relevant content. Google rewards fresh, informative content with higher search rankings.

5. Build Backlinks:

Foster relationships within your industry to generate backlinks. Quality backlinks from reputable sites can significantly boost your SEO.

6. Utilize Social Media:

Leverage social media platforms to promote your website. Social signals contribute to search engine rankings.

Choosing the perfect domain name and hosting is a critical step in establishing a successful online presence. By keeping your domain name short, memorable, and reflective of your content, and by selecting hosting that aligns with your website’s needs, you set the stage for growth and success. Additionally, implementing SEO best practices ensures that your website not only looks great but also ranks well on Google, driving organic traffic and enhancing your online visibility. Take the time to make informed decisions, and your website will thank you with increased visibility and engagement. Get started right now

A good website design syncs well with a perfect social media service, elevate your online presence with DuceCampaign today.

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Why our biggest obsession with Lead Generation should be yours too

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Let’s face it, most entrepreneurs, Business owners or sales persons like you in Nigeria feel that you can get more customers through networking, cold calling or massive Traditional publicity (TV & Radio). Let me ask you an honest question, Television or Netflix? Your guess is as good as mine, you chose Netflix because the audience is on the internet. Now that we’ve established that. How can you introduce your target audience to your premium service products and service ?

That is through Lead Generation.

Truth be told, from our onset as a firm, we’ve been obsessed with offering global standard services to our target audience (Whether it was Digital Marketing Services or Web Design Services, or Web hosting services or Training or other Ors. Our drive has been singular ‘Purpose over profit’ I digress to point out, we needed customers to offer our services also.

Since we hacked the secret of Lead generation, we’re focused on providing these solutions for Brands and companies all around Nigeria. This post is an expose into what lead generation is and how you as a brand can benefit from it.

What/Who is a Lead ?
As a rebuttal to cold calls and wasted business cards, A lead is any person who indicates interest in your company’s product or service. You are 100 percent sure when you contact them that they need your service.

The communication lines became opened when they submitted their personal information for an offer, trial, or subscription which you gave.

What is lead generation ?
Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into paying customers.

Some ways to generate leads are through blog posts, coupons, live events, and online content.

If you were a layman and I needed to explain Lead generation, here’s what I’d say “It’s some unique ways to attract people to my business. I want to provide them with enough goodies to get them naturally interested in my company so they eventually warm up to my brand enough to want to hear from us!

The Simple Lead Gen. Process everyone misses
We’ve come to realize as a firm that the key activity for every business is closing sales, and lead generation is the easiest way to have more brands ask for your services. Even though most digital marketers will tell you how complex a lead generation process is, we’ve covered the basics to get you started in this post.

  • First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.
  • That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.
  • That CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.

Note: An offer is the content or something of value that’s being “offered” on the landing page, like an eBooks, a course, or a template. The offer must have enough perceived value to a visitor for them to provide their personal information in exchange for access to it.)
  • Once on the landing page, your visitor fills out a form in exchange for the offer. (Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site.) Voila! You have a new lead. That is, as long as you’re following lead-capture form best practices.
    That’s an easy process to go through, right? I believe from this post you’re learning why it’s important you always have an offer for your website visitor.

The concluding part of this post is where I show you lead generation strategies you can start adopting across different social media platforms.

What are Lead Generation Strategies
Online lead generation covers a wide range of campaigns, and strategies depending on the platform used to capture leads. We understand that on these different platforms campaign ads are run and leads are generated on a landing page but how can you get them to the lead generation page in the first place ?
Let’s have a look at lead generation strategies for a popular social media platform.

Facebook Lead Generation
Facebook has been a method for lead generation since its inception. However, when Facebook Ads was launched in 2007, and its algorithm began to favor accounts that used paid advertising, there was a major shift in how businesses used the platform to capture leads. Facebook created Lead Ads for this purpose. Facebook also has a feature that lets you put a simple call-to-action button at the top of your Facebook Page, helping you send Facebook followers directly to your website.

Twitter Lead Generation
Twitter has Twitter Lead Gen Cards, which let you generate leads directly within a tweet without having to leave the site. A user’s name, email address, and Twitter username are automatically pulled into the card, and all they have to do is click “Submit” to become a lead.

LinkedIn Lead Generation
LinkedIn has been increasing its stake in the advertising space since its early days. When it comes to lead generation, LinkedIn created Lead Gen Forms, which auto-populate with a user’s profile data when they click a CTA, making it easy to capture information.

PPC Lead Generation
When we say pay-per-click (PPC), we’re referring to ads on search engine result pages (SERPs). Google gets 3.5 billion searches a day, making it prime real estate for any ad campaign, especially lead gen. The effectiveness of your PPC campaign relies heavily on a seamless user flow, as well as your budget, target keywords, and a few other factors.

B2B Lead Generation
Referrals are the top source for capturing business leads. Not to mention, effectiveness varies by channel used.

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Learn how to improve your use of online tools and digital marketing techniques to recover lost sales and get an instant boost in revenue.

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5 ways website helps you improve your experience

First your customer experience on your website is not the same thing as your customer journey.

 The longevity of your business depends alot on the latter. Nowadays all we seem to hear in B2B and B2C is keeping companies relevant with great content using SEO, but in the process, many executives like yourself forget the essential part of the equation. The customer.

A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back.

Creating a customer journey may seem like a crazy idea. How can you possibly know what a customer will do once they set foot in your store or enter your website?

Believe it or not, this is an easy to use marketing tool anyone can create, and it can be invaluable to your organization’s future strategy.

With constant changes in technology and the new ways in which people buy products or services online, it’s essential to plan and anticipate how a customer will act every step of the way.

In this post I’ll be 5 ways you can give your customers an amazing experience before, during and after purchase on your website.

1.Have Customer Support: This is where you need to put the most effort to meet customers’ expectations.
Your customer support can make or break your business’s reputation and relationship to your customers.
You can make use of AI-powered chatbots to offer support for non-essential queries. Chatbots are faster and are highly suitable for problems that can be resolved by gathering customer data from a database.
They save your business time and resources over the long term. You can offer live support and focus on looking after real issues to provide higher quality customer services.

2.Showcase testimonials and ratings: Users are taking the risk of losing money when they make online purchases. Adding social proof in the form of reviews and ratings can help boost conversion rates and build trust.
It’s better to have moderate reviews than to have no reviews at all because it shows that someone has tried your products.

3.Offer a personalized experience: Brilliant products along with a unique experience are the way forward to enhance your customer journey. If you offer a free trial then look to deliver a really personalized welcome email and maybe offer a free advice phone call.
Your customers may not take you up on that offer, but it will give them trust in your brand and shows them you’re aiming to give them the most personalized experience with your brand, which in turn can be a really powerful tool in enhancing their experience.

4.Set up your customer experience analytics: By setting up some great customer experience analytics, such as using behavior-based web personalization platforms, it’s possible to respond to and track user behavior as it happens. This means you can be proactive in attending to customer trends, in order to maximize their experience, rather than simply reacting to customer complaints. It’s easy to think of customer service as simply a department we create to deal with emails and calls directly from customers.
Whereas getting to know how your customers respond by using behavior-based analytics, is a much better way of understanding what makes your customers tick.
It also gives you the added bonus of being able to directly track what they say against what they actually do.

5.Self-service: According to CRM Magazine, modern customers aren’t interested in you helping them, they want to help themselves! Over 45 percent of companies who are currently offering web or mobile self-service options discovered their website traffic increased, while their phone calls to customer service departments significantly dropped.
Keeping up with today’s trend and busy customers who much prefer to find out answers to their questions by checking out your web resources, means that you stand to increase website hits and therefore, make more sales.
By adding resources such as FAQs, helpful guides and other online help, your customers will be able to instantly find the solutions to their questions.
Efficiently and quickly finding what you need to know is a much better experience for your customers than waiting in line for an agent!
Why not get in touch with one of our expert team to discuss ways in which we can help your company measure your valued customer’s important journey – with your brand or product in mind, and let us help you develop a loyal following of brand fans!

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SEO vs PPC: What are the Differences?

There has been a lot of debate for quite a long time between SEO vs PPC, which one is the best option for your business.

So if you are still finding it difficult to decide which one is best for your business, then this article is your best bet.

But before we dive right into the whole concept of SEO and PPC, you should know that there is no definite answer to the question of which is the better option for your business.

And we have so many reasons for this. Some of them are your business objectives, the kind of business you run, prospective customers, and the market. Many of these reasons are great determinants of the choices you are going to make.

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What is PPC?

The acronym PPC stands for pay-per-click. This means buying traffic to your site rather than growing them organically. It is also a kind of advertising pattern where there is a cost for each click on the ad. 

A good example is the regular ads you see anytime you are watching a video on Facebook and an ad pops up for a few seconds. then the video you are watching continues.

The purpose of these ads is to create awareness for your business and buy visits to your website.

Now, each time any of these ads is clicked, the advertiser gets to pay a certain amount.

PPC marketing strategy

This is a marketing model that involves advertisers intelligently targeting web users with keywords that they search for on the web in form of ads prompting them to visit the advertiser’s website.

Here are some reliable PPC marketing tips for you.

  • Create a PPC budget
  • Launch PPC campaign
  • Design model-friendly landing page
  • Write compelling ad copy

 What is SEO?

It stands for search engine optimization. This is the process of optimizing the quality and quantity of organic traffic on your website. In other words, optimizing your web pages or website to get ranked in search engines like google for visibility is known as SEO.

This process is actually free and you don’t get to pay for it like the PPC. Search engines get to crawl and scan through different websites and deliver the most relevant results for certain searched keywords.

So unlike PPC where web users get to see your business through advertising models, SEO works by creating effective and engaging SEO-focused content.

SEO marketing strategy

This is a step-by-step approach focused on improving your website search engine ranking in order to get more visibility and drive traffic to your business.

Here are a few SEO strategies suitable for traffic building.

  • Improve user experience
  • Competitive analysis
  • Research your keywords
  • Link building
  • Content strategy

Now that you know how both work and the strategies to use to generate traffic on your web, let’s discuss when you should use the PPC or when you should use the SEO for your website.

Optimizing your website and using paid ads both have a significant impact on driving traffic to your website.

Goals                                                                                       What you need

Improve on organic traffic SEO
Build high targeted traffic PPC
For immediate result PPC
Stable search traffic SEO
Cost-effective SEO
Promoting a time-sensitive  product PPC

 

The verdict on SEO vs PPC

So, between SEO and PPC, which is better? Well, before you can answer this you have to put into consideration your business situation.

They have both their benefits and disadvantages but work best when you put the two into use for your online business.

Whether you choose to use SEO or PPC ultimately depends on your business goals, as both marketing tools are useful for the growth of your online business.  

For high converting SEO and PPC services, click here to contact our team of webmasters today.

 

 

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How Inbound Link Building Can Increase Website Traffic

If you go online today, you will find many great articles out there discussing the importance of websites for your business.

 While this is good advice for every business be it a startup or existing business, most times the greatest challenge is not setting up the website but how to drive traffic to it.

After setting up your website, what are the next steps to take to make sure that search engines like google can easily find your website?

One of the many strategies you can employ for optimizing your website is inbound link building.

I’m sure you must now be wondering what is the whole thing about the inbound link or link building.

Link building is the process of connecting links from other websites and placing them on your website. Since you know that links are vital for web crawlers as that is the only way they discover websites, and placing links on your website is a great way of getting ranked in search results.

How does inbound link building work?

They work with specific and strategic keywords as a lead for those links.

So in a nutshell, inbound links are links from other websites that drive traffic to your website.

And the more inbound link a website can secure, the higher it ranks on google search which is very healthy for your SEO.

We have put together some helpful nuggets when working on your website’s link profile so that you can improve your online presence.

Researching your competitors

Have you discovered your competitors are doing great with their website, and you are wondering how they are going about it? Then you need to research them.

Do you know your competitors can be of great help, to you only if you would allow them? The beauty of competition is being able to study your competitor’s weaknesses and strengths, and being able to fashion out a way to utilize both for your own success.

Get the strategy they are using that is working for them, and then adopt and improve on them. 

Make it your goal to analyze your competitor’s online presence, gathering information, and improving your marketing.

 

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Generate your internal links

These are links that users use to navigate through your site to find the content they are interested in.

Oftentimes, most businesses tend to underestimate the importance of internal links on their website. With internal links, you can determine which keyword you want to use for your text anchor.

With your internal links, you can place relevant keyword suggestions on your website thereby positioning yourself strategically to meet your target user’s inquiries.

Link out to other websites

This is also called outbound link which is simply giving out links to other websites from your website. Make sure you have a diversity of other sources linking to your website.

You can obtain links from websites that you are in the same market, blogs, news, social media, and many more.

Now, the higher the number of links you have to your website, the higher the chances of greatly improving your SEO ranking.

Don’t stop at getting a few links, make it consistent and continuous, and give out links from your website as well and you will be pretty amazed at the result.

Be relevant on social media

Having an account on social media alone is not enough, how relevant are you? Perhaps you heard the word before that “you need to be social on social media”.

Social media is a great platform to interact with your audience. How much are you responding to messages on your social media and are they timely?

Social media is a great tool for keeping your presence in the market and also for churning out quality content that can drive traffic to your website.

If you carefully follow through this process we just discussed in this article, you can be sure that site rank will greatly improve and your website link profile will become stronger.

The exciting part of these strategies is that you don’t even need finance to start implementing them, all that is required is your time, and will be amazed at the result.

Do you want to drive more traffic to your website through link building? Click here to contact our team at ducehost today for a free consultancy.

 

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How to Maximize Digital Marketing for your Business

Gone are the days when starting a business came with the challenges of how to reach your target audience, how to create more visibility for your business, and how to engage the traditional media like print media, billboards, and many more.

With the advancement of digital marketing, reaching out to larger audiences, and getting your business in front of them has never been easier.

Unlike before that, you have to think of the marketing and advertising cost of going to the radio, television, or newspaper media. Digital marketing has helped a lot of businesses not just in visibility, but being able to start up and reach out to thousands of people from the comfort of their homes.

And with the continuous increment in internet usage with each passing day, the internet has provided a unique opportunity for businesses to maximize their potential with the help of internet power by delving into the online advertising space.

Many still believe that the digital market is just about posting on social media, but it’s more than that.

Digital marketing has so many aspects such as…

  • Email marketing
  • Search engine optimization (SEO)
  • Social media
  • Content marketing
  • Copywriting
  • Video marketing
  • Website

And many more

An important aspect of digital marketing is email marketing, but oftentimes many businesses tend to ignore it.

According to Gabriel Showole, CEO of Kayshow Concept, when digital marketing is properly implemented, there’s no limit to what businesses can achieve.

Gabriel is a highly experienced digital skills coach. He trains entrepreneurs and career professionals on how to maximize digital marketing for their businesses.

Our marketing team struck up a conversation with him on our podcast. This is what he had to say about digital marketing and business growth today.

The Importance of Email Marketing

Email marketing is one of the cost-efficient digital marketing strategies out there but people tend to ignore it probably because it’s been around for years so people underestimate its value.

Considering the fact that an email account is required to open any social media account, which means there is no one with a social media account that does not have an email. 

Going by this simple calculation, there is no limit to the number of people that you can reach via their emails for the purpose of marketing.

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What a website can do for your business

There are so many reasons why your business needs a website. From being able to automate your business to reduce the cost of renting space. You can put all your information on the website and just direct people to go and check you out from your comfort zone.

Having a website can take the stress off you as a business owner, reduces staff costs and resources, at the same time it shows how professional your business is.

Now the challenging aspect of the website especially in a country like Nigeria is that most people don’t trust the website.

How do you close the gap of distrust on the website?

It is not wrong when people are being skeptical about your website or scared of being scammed. But one of the many ways you can help your audience see that your website is genuine is through reviews.

Statistics have shown that most buying decisions on the website are made after the customers have gone through the review page.

What is the importance of testimonials and referrals from your customers?

To build trust, testimonials are very important for your business. For instance, you can get a 3rd party app like google review for your website. 

When people are able to give a review about your product and services, it won’t only help build trust between you and your customers but also boost your ranking on the SEO.

How can you make your business stand out on Google search?

Placing your website where it’s visible

Connecting your website to the Google search console, google analytic is very important because this is where you get to see if your website is getting ranked and what you need to do to improve it.

Maximize the use of your social media account

Being consistent with content on your social media accounts is very important. Creating content, writing, and posting on blogs can help to boost your visibility on the Google search engine.

Digital marketing is one of the proven ways to reach your target audience and achieve your business goals.

 

With varieties of strategies that you can implement for your business, you can increase your business sales, visibility, loyalty, awareness, etc. through digital marketing.

Choose the strategy that best suits your business as the success of your marketing strategies depends on how best they suit your business and how you execute them.

Do you wish to take advantage of digital marketing and websites for your business? Simply click here to book a free consultation with our marketing strategy team today.

 

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5 Important Features of an Online Store

Now, you have finally decided to take your business further by building an online store. That’s a very wise choice.

Don’t be surprised that you will be faced with challenges of how do you even start, what are the tools you need to get started, who are your target audience, how do you improve your online store, or even making it visible. 

Of course, there are one thousand and one questions going through your mind at the same time. You might even be scared if it’s going to turn out fine.

The truth is, many businesses that are making headways with their online store at first had this series of doubts too. And that is the reason why this article is especially for you.

We are going to assume that you know nothing about an online store in order to start from scratch and then build it all the way up.

So what is an online store, it is simply a website for a business that serves the purpose of buying and selling. It can also be called an e-commerce store through which customers can place an order and a purchase is made over the internet.

An amazing stats by the United Nations Trade and Development reports that e-commerce is worth more than $22 trillion.

This stat proves that you can never be wrong by deciding to join the bandwagon and showcasing your business to the world.

So if you are wondering where you should begin and how to get the ball rolling, let’s dive right into it.

The platform of your choice

 With the availability of different e-commerce platforms out there, picking the right one for your business can be difficult most times.  

Before picking a platform, you must consider its functions and services, prices, and terms of services.  Pick the best platform to suit your needs, I suggest you get your own platform.

When you are done with that, you must consider the future aspect of your business. Can the platform allow room for growth and expansion? All these you must carefully note out before picking any platform for your business.

Choosing your payment gateway

The payment gateway is going to allow you to process transactions from credit cards and allow you to access your money.

You must make choices available for your customers to make.

Making a list of many options for your customers as a means of payment is a very smart decision. While it brings convenience for your customer, it brings flexibility to your website.

A customer that knows that your payment gateway accepts different kinds of cards won’t hesitate to do business on your website.

Customers should be able to make options for payment such as

  • Cash on delivery
  • QR Code
  • Credit or Debit card
  • Short-term credit option.

And many more.

Efficient delivery process

Many online store platforms offer ways to deliver virtual or downloadable products or services. But if you are doing physical products, you will need to come with another solution.

It is important to get a reliable delivery and shipping partner. Try to do market research and find yourself the best shipping platform for your business.

No customers want to hear that their product is being delayed due to your company’s inadequacy to follow up on your shipping partner.

Your shipping partner must live up to your customer’s expectations or it can affect your company’s reputation.

Crafting your sales funnel

The idea of a sales funnel is to guide your leads through your website, so they become paying customers.

This is a very important aspect of your online store because if your customers are not making buying decisions on your online store, then you are not doing business.

You must give out clear and easy instructions as to how customers can make a purchase on your online store, and make sure you include images of your product with well-detailed information about the product as well.

Encourage online reviews

 Reviews are very important when it comes to online shopping and in fact, many customers report that reading reviews are an important part of their decision process when choosing what to purchase.

Aside from helping customers in decision making, reviews can also help earn customer’s trust.

There are many other critical things to consider when building an online store, but of course, this article can’t contain them all.

Setting up an online store that is cost-effective and functional will not only help your business visibility but also increase your sales. 

Do you wish to set up an online store for your business to boost your sales? Then click here to schedule a free consultation with our business and website strategy team to get started.

 

   

 

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Actionable Strategies for Ecommerce Marketing

 

In order to succeed with an e-commerce business, a client-centered e-commerce marketing plan is a necessity.

But before we dive into strategies required for e-commerce marketing, let’s make sure that we are on the same page.

 What is ecommerce marketing?

E-commerce marketing is the act or practice of driving or creating awareness or driving traffic on your website and converting them into buying customers.

 It can also be defined as the action taken which involves advertisement, email campaign, etc. to generate sales on your product and services electronically.

Now the good news is that there are one thousand and one ways to go about your e-commerce marketing, but the challenge is doing it the right way and going the right way about it.

From SEO to Email marketing to Facebook and Google ads, there are so many more.

You can choose from paid strategies to non-paid strategies and see the one that works best for your business conversion. 

Now, another aspect of e-commerce marketing you need to understand is that we have different types.

Let’s check out the most common of them…

Social media marketing

It is the use of social media to create and share content for the purpose of marketing and branding. It is the use of social networks to create awareness for your product and services for the purpose of selling.

Search engine marketing

Search Engine Marketing is the promotion of your website on google for the purpose of visibility. It is the way of marketing your business through paid advertisement.

Email Marketing

Email marketing is the promotion of your business via email messaging.  On a larger scale, it includes email automation and sequences to move leads from one level of the sales funnel to the next.

Content marketing

Content marketing is the practice of sharing online materials such as videos, blogs, eBooks, etc. for the purpose of promoting sales and creating awareness on the website.

Influencer marketing

Of course, we are familiar with influencers on our Instagram and Twitter accounts. Influencer marketing is simply using influencers to reach out to a large number of people especially their followers to create awareness for your product.

In this article, we have broken down the cores of marketing for online retail, so you can learn how best to build your brand, drive sales and grow your business. Follow these 4 strategies for successful e-commerce digital marketing.

Ecommerce SEO

Ecommerce SEO makes your website more visible on search engine result pages. One of the key tactics for successful Ecommerce SEO is the use of keywords. Carefully research keywords that you know your customers might be searching for and include them in your website content. 

Effective SEO for your online store should optimize all landing and product pages

Email marketing

Email marketing is a key component of a robust customer funnel and essential for successful ecommerce digital marketing. Email marketing is a great way of marketing to your customers directly. Email marketing will help keep your customers abreast of information regarding your product and services.

Compelling Content

Content marketing includes any of the creative assets you develop to drive conversions, including clicks, sign-ups, downloads, and even sales.

Your content marketing should be focused on creating and sharing educative, informative, and entertaining content. If your contents are compelling and consistent, you will retain your audience.

Retention marketing

Is the act of keeping and engaging existing customers. The purpose of every good business is to keep existing customers while searching for new ones. Focusing on bringing back old customers who you’ve done business with a long time ago and adding extra value to your services with them.

Lastly, explore intelligent ad campaigns. Digital ad campaigns can be a powerful boost to an ecommerce marketing strategy.

Plus, advertising is extremely versatile in the sense that it can be used on almost every channel.

Do you need help monetizing your ecommerce website? Or you want to build one for yourself, schedule a meeting with our business and website development team to get started.