In 2020, online sales were soaring across the board and 2021 isn’t left out too. Because of that, new eCommerce companies are popping up all of the time.
But how do you stay on top of the pack and set your business up for success in this increasingly competitive marketplace?
One of the main things you’ll need to do is work on driving traffic to your online store.
We’ve created a list of 5 tips to use in order to significantly increase website traffic.
1. ATTRACT CUSTOMERS WITH A SALES CAMPAIGN
By creating the right sales campaign, visitors will come running to your website looking for a good deal.
Whether that campaign is planned just in time for the next holiday season or for no particular reason, people will respond.
To get you started, here are some campaign ideas you can implement:
Offer a competition or giveaway:
People love being rewarded. You can offer an incentive in which visitors receive free shipping or a coupon towards their first purchase if they sign up for your mailing list.
This move motivates them to enter your site and shop.
Create a coupon available on your website only: Speaking of coupons, they’re also a surefire way to lure guests in, whether it’s 15% off or 50% off.
By making the coupon accessible through only your website, you can ensure that more visitors will come your way and find themselves shopping.
Create a sense of urgency: Whether it’s a flash sale, free shipping until the end of the month or announcing a huge upcoming sale, urgency is a tactic which is sure to drive visitors to your site.
When you input a countdown clock on your website for a particularly exciting event or sale, users will be motivated to continue to re-enter your website again and again waiting in anticipation.
BOGO (buy one, get one) deals: Whether it’s scarves, notebooks, chocolate bars, or plants, most of us are more inclined to buy when we know we’re getting something for free.
At the very least, we’ll come to check out the website to see what this deal is all about.
However, just creating a sale is only step one. Without a proper promotion plan to back this action up, you can end up running down lost roads.
This is especially true when you don’t have a brick-and-mortar shop with a huge sign out front screaming “SALE NOW.”
That’s where marketing promotion comes in. Whether you conduct your advertising efforts via social media, email marketing, or other efforts, this promotion is the missing ingredient to your sales’s success.
So, are you ready to get more website traffic? Combine the efforts of a creative campaign with the following promotional tips, and you’ll have the formula for success.
2. TARGET YOUR AUDIENCE ON FACEBOOK
A Facebook page: ( Neil Patel )
Did you know that 75 percent of consumers turn to Facebook before making a purchase? That’s reason enough to be active on today’s most popular social network.
Plus, it’s one more way for customers to hear from you and stay up-to-date on your business’s news.
Create a Facebook page
In 2020, having a Facebook page for your business is not a recommendation, it’s a requirement.
Customers will look to your store’s Facebook page for crucial information, like your website’s link, phone number, reviews, and customer support.
This is also a good place to publish and promote any content that links back to your website, such as a sales campaign (as mentioned above), a blog post (providing a link straight to your site), or a new item available in your store.
Run Facebook ads
Pay-per-click advertisements on Facebook have become fundamental to businesses seeking to broaden their target audience.
Set a budget, a campaign objective (like traffic, engagement, conversions, etc.), a timeframe and then pay for and run your ads.
The difference between promoting ads and simply publishing to your Facebook page is the difference between night and day—whereas only your followers
(and not that many of them) will see posts published on your page, you can target anyone on Facebook, anywhere in the world with your Facebook Ads.
The advantage of Facebook is that it allows you to target more specifically than any other platform based on the huge amount of data that it holds.
So, since these potential customers are on Facebook to leisurely browse, it’s the perfect place to whet their appetite for your product.
If you’re looking for an easier way to create and run ads, you can use Wix’s Facebook Ads tool, which uses AI to A/B test your ads, track sales, and locate the ideal audience to target. You can also set the ads to run on Instagram.
3. UTILIZE CONTENT MARKETING
If you’re a newer company trying to compete with bigger brands or if you’re trying to increase your brand recognition, a great way to grow your website traffic is through content marketing.
Content marketing refers to any content your business creates that offers valuable, relevant, and engaging information that’ll attract your targeted audience to your online store and your brand.
The immediate goal isn’t necessarily to get them to buy, but to stimulate interest in your products and to present your business as an authority within your field.
Some of the most common forms include blogs, videos, and infographics.
4. ADVERTISE ON GOOGLE
Whereas with SEO, you garner traffic organically, here you pay Google to show your site to your target audience.
Each click you receive due to their ads costs a specific amount depending on the keywords you’re targeting, which is why they’re called PPC (paid-per-click) ads.
You’ll need to budget a bit more money for this method, but the results can be significant.
This method of advertising can be performed via Google Ads, an online advertising platform where users pay to share their content to a massive span of potential site visitors across the Google Ad Network.
(It reaches over 90% of Internet users worldwide.) It’s not just about being able to access nearly everyone online…
…but the fact that you can target as specific criteria as you want (location, demographics, keywords, etc.).
To get started, check out this step-by-step guide for advertising on Google.
5. LEAN INTO EMAIL MARKETING
The first step you’ll need to take is to grow your email list. One way to get people to sign up for your emails is by adding a lightbox to your site that promises a discount on their next purchase if they provide their email address.
You should also add the sign-up form in your site’s footer so shoppers can opt-in to learn about your store’s updates and promotions.
Once you have your list of emails, you’ll need to make sure that the emails you send are opened and the links inside of them are clicked.
Thank you all for reading, kindly drop a comment below if you need more proven ways to drive traffic to your site.